Comments on: Questions to Ask and Answer When Hiring a Public Relations Partner http://ccprf.ca/2009/01/14/questions-to-ask-and-answer-when-hiring-a-public-relations-partner/ Representing Canada's public relations consulting industry Tue, 09 Feb 2010 23:58:16 +0000 http://wordpress.org/?v=2.9 hourly 1 By: AshleyPR http://ccprf.ca/2009/01/14/questions-to-ask-and-answer-when-hiring-a-public-relations-partner/comment-page-1/#comment-24427 AshleyPR Sun, 08 Feb 2009 22:56:26 +0000 http://ccprf.ca/?p=98#comment-24427 As a public relations student--soon to be heading out into the real world-- it is comforting to know that many of the skills we have learnt to this point are transferrable and directly relate to the way things work in a business environment. I am currently enrolled in Humber College's post-graduate PR program and we have been taught many of the points you have outlined in this list. It is great to have such a comprehensive list available to newcomers of the field and I know I will be keeping this close by as my time approaches to pitch to a new client. I also agree with Alan's point about measuring results by organizational outcomes. We were just learning about the difference between outcome and output the other day in class and it seems that many clients want advertisement equivilancy measurements conducted to ensure their funds are being used in the right way. I hope that there continues to be a shift toward measuring organizational outcomes as PR involves much more than simple marketing/advertising strategies. As a public relations student–soon to be heading out into the real world– it is comforting to know that many of the skills we have learnt to this point are transferrable and directly relate to the way things work in a business environment.

I am currently enrolled in Humber College’s post-graduate PR program and we have been taught many of the points you have outlined in this list.

It is great to have such a comprehensive list available to newcomers of the field and I know I will be keeping this close by as my time approaches to pitch to a new client.

I also agree with Alan’s point about measuring results by organizational outcomes. We were just learning about the difference between outcome and output the other day in class and it seems that many clients want advertisement equivilancy measurements conducted to ensure their funds are being used in the right way. I hope that there continues to be a shift toward measuring organizational outcomes as PR involves much more than simple marketing/advertising strategies.

]]> By: Alan Chumley http://ccprf.ca/2009/01/14/questions-to-ask-and-answer-when-hiring-a-public-relations-partner/comment-page-1/#comment-24171 Alan Chumley Thu, 05 Feb 2009 18:15:40 +0000 http://ccprf.ca/?p=98#comment-24171 Great list. How 'bout: #11. Can we do the Cosmo relationship check-in survey to see how well we'll do? And how will you prove to me how good you are? A collective committment to and demonstration of how client, agency, and research & measurement supplier will work together to set measurable objectives, pre-test positioning, test messaging mid crisis, mid-campaign check ups and course corrections, post-campaign evalaution across all tactics and stakeholders that go beyond simple outputs and looks at tangible organizational outcomes. :) http://www.legermarketing.com/eng/expertise.asp?EXP=C6&H=800 Great list. How ’bout:

#11. Can we do the Cosmo relationship check-in survey to see how well we’ll do? And how will you prove to me how good you are?

A collective committment to and demonstration of how client, agency, and research & measurement supplier will work together to set measurable objectives, pre-test positioning, test messaging mid crisis, mid-campaign check ups and course corrections, post-campaign evalaution across all tactics and stakeholders that go beyond simple outputs and looks at tangible organizational outcomes.

:)

http://www.legermarketing.com/eng/expertise.asp?EXP=C6&H=800

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