“Are we there yet?” “How much longer before we arrive?” Every vacationing parent recognizes these words as the first expression of our need to know where we are and what progress we’re making.
Measurement matters. It’s how we know whether our efforts are having any impact. It’s how we know whether we’re making progress toward a goal or whether we’re stalled.
We measure what’s important to us. We measure to understand what is going on. We measure to provide insight into what works and what doesn’t.
Measurement really matters in emerging and fast changing fields. And social media is a field that is evolving rapidly. Evolving in participation, as it transforms from something for early adopters to a part of mainstream life. Evolving as new tools and platforms proliferate. Evolving as people adopt it and find new uses for it.
A stellar roster of speakers
The Third Tuesday Measurement Matters conference in Toronto on September 28 will be a full day conference focusing on the most important issues and best practices in social media monitoring and measurement.
Attendees at Third Tuesday Measurement Matters will meet, hear from and participate in discussions with social media measurement experts, including Katie Paine, Carol Leaman, Ilya Grigorik, Charles Funk, Marcel LeBrun and David Alston (tentative), Sheldon Levine, Josh Hallett, Claude Théoret, Pragya Dubey, Scott Lake, Leona Hobbs, Darren Barefoot, Rob Clark, Brian Cugelman, Christopher Berry, and Patrick Gladney.
A Conference by communicators for communicators
Anyone who uses social media for their work or is serious about it must understand what we can and should measure and how we can do it. Public relations practitioners have been among the first to realize and explore the potential of social media. So the Third Tuesday Measurement Matters conference should be of real interest to you.
Registration is open for the Third Tuesday Measurement Matters #TTMM conference, to be held in Toronto on September 28. I hope to see you there.
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