Never has this been more true than now, in the social era, when everyone has the right to be their own publisher and to spread info they/we believe is important, relevant and engaging for our audiences.
My work in Marketing Public Relations began back in the 80’s when I co-founded our national, Toronto-based full-service PR firm, Strategic Objectives, with my sister and partner Judy Lewis. Both former TV and radio producers with CBC, CTV and Global TV networks, we’d been on the receiving end of copious off-target PR communications for many years. We knew there had to be a better way to share and spread brand information and to harness the value of credible third party endorsements from key influencers, the media, stakeholders and consumers.
Looking back now, more than 25 years hence, I am reminded of the French saying “Plus ça change, plus c’est la même chose,” – the more things change, the more they remain the same!
Yes the world has become much, much smaller with the advent of the fax machine, PC, cell phone, camcorder, digital camera, laptop, smart-phone, tablet and social networks – all devices and platforms that allow us to communicate instantly. But the basics of results-driven communication and the practice of PR remain the same as when we started Strategic Objectives back in 1983.
- Craft a solid, reliable, relevant story
- Tell it to the right audiences that need/want to hear it
- Be honest and real; show integrity with everything you do
- Be innovative, integrated, inspired and inspiring
- Be proactive, reactive and follow-up meticulously
- Be prepared for issues/crisis management
- Be consistent and true to your brand –
- Be cautious, the internet forms a permanent record –
- Be nimble, seize the day and every opportunity –
- And most importantly, love what you do!
At #SOSlam we’ll discuss the brave new world of social sharing and networking; and the profound impact it has on the way we see, do things and conduct business. But it’s important, at the same time, to remember that social media is a tactic, a tool and sometimes a weapon. What it is not, is a strategy, a foolproof path that will take us directly to the fulfillment of our personal and professional goals.
Social media is an awesome new avenue that, like most technology, allows us to do more for ourselves, faster, easier and more independently. It is also uncharted territory, an ever-evolving landscape that challenges, titillates and provokes us with the thrill of the unknown, not-yet-mastered and still unconquered.
I look forward to learning more about social media with you at #SOSlam and to meeting the awesome tweeps who will converge on Knoxville from 12 States and Canada (pick me), on Wednesday, April 13. See you there. Can’t wait!
For more information about SOSlam please check out: www.socslam.com