Second Annual CCPRF PR Agency Boot Camp January 20, 2012 – Registration Now Open!

Make sure you get registered for the 2012 CCPRF PR Agency Boot Camp, as this event is sure to sell out quickly! Registration is now open, and an Early Bird rate is available until December 1! To register and view all the details of the event, including the preliminary agenda and breakout sessions, click here. Don’t delay registration, or you may be disappointed!

PR Agency Boot Camp is hosted by Canada’s top PR agency owners and CEOs. Designed for intermediate to senior-level practitioners, it is a jam-packed day of learning from the best!

EARLY BIRD SPECIAL
Take advantage of $50 off if you register before December 1, 2011.
Rates after December 1 are: $495 for CCPRF members, $595 for non-members and $395 for agencies sending 3 or more people.
To register now, click here.

LOCATION:
The Bram & Bluma Appel Salon
Toronto Reference Library
789 Yonge Street (1 street north of Bloor)
2nd floor Toronto, ON M4W 2G8

HOTEL ARRANGEMENTS:
We have made arrangements for a special hotel room rate for Boot Camp attendees. Rooms are available at The Toronto Marriott Bloor Yorkville Hotel which is located three blocks from the Salon.

The Toronto Marriott Bloor Yorkville Hotel
90 Bloor Street East
Toronto, ON M4W 1A7

Single or double rooms: $169 plus taxes
Triples: $189 plus taxes
Quad: $209 plus taxes

The rate applies to rooms booked for Thursday, January 19 and Friday, January 20, 2012. Reservations must be made by Tuesday, December 20, 2011.

To reserve by phone: Call 1-800-859-7180 or 416-961-8000 and identify yourself as being with the Canadian Council of Public Relations Firms group.
To reserve online: click here.

A special thank you to our partners confirmed so far for their support of our PR Agency Boot Camp:

AGENDA
As of December 20, 2011

8 – 8:30 a.m. Registration/Breakfast
8:30 – 9:15 a.m.
GENERAL SESSION
Client Panel
The Impact of Influence

Moderator: Susan Reisler, Vice-President, Media Profile
Panel Members: Lubor Keliar, Director of Communications, Red Bull Canada; Andrew Pelletier, Vice-President of Corporate Affairs & Sustainability, Walmart Canada Corp.; Krista Scaldwell, Vice-President Government Relations, Communications and External Affairs, Johnson & Johnson Inc.

9:30 – 10:30 a.m.
Concurrent Sessions
1A. Client Relationships: It’s All About Love
Speaker: François Taschereau, Executive Vice-President, Weber Shandwick Canada & General Manager, Montreal

Speaker: Barry Snetsinger, Owner, Barry Inc.
10:45 – 11:45 a.m. Creativity: Big Ideas That Will Knock Your Socks Off!
Speaker: Marilyn Barefoot, President, Barefoot Brainstorming
noon – 1:30 p.m. Lunch and Keynote Presentation
UnMarketing: Stop Marketing. Start Engaging.
Scott Stratten, President, Un-Marketing
1:45 – 2:45 p.m.
Concurrent Sessions
2A. The Science of Motivation
Speaker: Louisa Jewell, President, Positive Matters2B. The Media Steeplechase: The art of the “tough talk” Interview
Speaker: Ken Evans, Senior Vice-President, APEX
3 – 4 p.m.
Concurrent Sessions
3A. Demystifying Social Media Measurement
Speaker: Boyd Neil, Senior Vice-President, National Practice Leader, Social Media & Digital Communications, Hill & Knowlton Strategies

Speaker: Dan Tisch, President, Argyle Communications