What CEOs Can Learn From Best Buy, Unexpected Ways to Engage, Facebook Combats False Likes and Much More! – Now Trending @SO_pr, September 4 2012

Here’s what’s trending this week for all of us at Strategic Objectives – a Toronto PR Firm specializing in public relations, crisis communications, and social PR:


What every CEO can learn from Best Buy’s (Continued) Branding Mistakes

For the past 18 months, Best Buy’s U.S. Marketing Team has been working tirelessly to reframe their brand proposition and this is the new tagline they came up with: “Making technology work for you.” In this case study, David Brier addresses the problem with Best Buy’s branding efforts. Not only is the slogan boring, worn and uninspiring, it’s a “death sentence”.  Looking at more successful brands like Apple, Nike, and Dyson, it is what they stand for and what they are passionately opposed to that sets them apart. Nike stands for athletic achievement and is opposed to laziness. Apple stands for adaptable technology and opposes those that constrain. Until Best Buy can identify what it is that they stand for and oppose, their brand will remain in the background. Read more about it here.

Unexpected ways to impress consumers and boost PR

While following a PR blueprint can lead to success, it’s important to remember that competition is high: other brands are working for consumer attention too. To stand out, brands should consider engaging with consumers in unexpected ways: engage in unexpected places, use products in unexpected ways and do unexpected good. Read more on how brands are leaving their marks by doing the unexpected here.

Facebook improving site integrity systems to combat false Likes

Facebook updated its site integrity system today in an effort to eliminate fake Likes. A recent report announced that approximately 83 million Facebook accounts are fake, while a startup company revealed that many Facebook Ad clicks came from bots.  To benefit users and brands alike, Facebook implemented a system that is able to detect and remove Likes obtained by malware, compromised accounts, deceived users or purchased mass Likes. Read more about these improvements here > http://ow.ly/dsw2Z


18 Facebook Users You Should Subscribe To

How to Make a Call to Action More Effective

The 5 Worst Media Disasters in August

Chaz Ortiz on Branding with Social Media

Twitter Launches Certified Products Program

Editor Share Important Dos and Don’ts of Pitching

Pros and Cons of Prescheduled Tweets

Career Lessons From the Forbes 100 Most Powerful Women Rankings

SMM Strategy: Inbound Marketing Vs. Traditional Marketing

How 4 Small Businesses are Winning on Pinterest

Instagram for PR: 4 Overlooked Ways to Use the App

PR STORY OF THE WEEK: “Romney Delivers, While #eastwooding Goes Viral’

On the final night of the Republican National Convention, surprise guest and actor Clint Eastwood took the stage to support Team Romney. While it was supposed to be Romney’s night, all eyes were glued to Clint’s unscripted and uncomfortable performance, where he pretended to have surreal  conversations with an empty chair meant to be US President Barack Obama. The Twitter-sphere went haywire with thousands of new tweets each minute. The hashtag#eastwooding was used as people shared photos of themselves pointing to an empty chair. A new Twitter account called @InvisibleObama acquired 50,000 followers within 30 minutes after the speech was over. Even President Obama tweeted “This seat’s taken” along with a photo of himself seated in a chair. The Romney campaign sent out a release to diffuse the issue saying that it wasn’t an official speech, but rather a break from them.

The meme #eastwooding has brought citizens together by way of political satire. Although it will most likely die off by the end of this week, here’s a sample of #eastwooding at its best!

Read more about this “Clintastrophe” here.


After a long work week, it’s nice to be able to catch up on some sleep. These people must have been working REALLY hard!