Canadian PR Firm CASACOM extends services with CASACADEMY professional development centre for C-Suite and Managers
To help organizations and leaders adapt to change and transformation, CASACOM announced today: the creation of CASACADEMY, a professional development centre; STRUCTURAL PR™, an exclusive systematic approach to public relations; and a manifesto that elevates the value of Public Relations (PR) as an essential component of business.
“CEOs and leaders are facing unprecedented challenges as they seek to innovate and transform their organizations,” said Marie-Josée Gagnon, APR, CEO and Founder of national PR firm CASACOM. “With our business-focused approach to public relations built around these three new initiatives, we help leaders build solid organizations focused on sustainable growth and common good.” To learn more, please watch her video.
CASACADEMY, a new professional development process
After months of consultation with industry experts, CASACOM opened CASACADEMY, a new professional development center in Montreal and in Toronto. The center will welcome CEOs, senior executives, communications practitioners and spokespeople. CASACADEMY offers a rigorous and unique action-based learning process overseen by a team of experienced coaches and trainers who customize offerings to organizational needs. This highly effective program delivers immediate, tangible results to time-strapped business professionals.
“CASACADEMY has been in place internally for several years to support the professional development of our employees, and now we are making it available to clients,” said Stéphane Ethier, Director, CASACADEMY. “We offer a different approach to learning and development. Much more than a training centre, CASACADEMY is designed to result in the highest possible level of professional development to achieve business impact.”
STRUCTURAL PR™: a new approach to public relations
CASACOM also launched STRUCTURAL PR™, a systematic approach that uses public relations as a powerful means for stronger, more sustainable organizations. STRUCTURAL PR™ builds on the synergies between an organization’s vision, brand and its relationships. Using a set of innovative methodologies and tools, it integrates public relations firmly with business objectives and metrics to accelerate success.
“With STRUCTURAL PR™, we’ve combined our vision of public relations that we’ve used successfully over the last 13 years. It’s a proven approach for more authentic and effective leadership,” explained Gagnon.
A manifesto to elevate the value of PR
CASACOM is also sharing its manifesto, which outlines its vision for public relations as an essential component to build and strengthen businesses. The manifesto clearly enunciates the value that PR offers when integrated throughout an organization.