Canadian Public Relations Industry Hosts Fourth Annual CCPRF PR Boot Camp on April 4

PR guru Paul Holmes and industry thought leaders headline annual PR Professional Development Session for PR Firm Practitioners

TORONTO, March 25, 2014 – On April 4, the Canadian Council of Public Relations Firms (CCPRF) will host its fourth annual “PR Boot Camp”, which brings together professional practitioners from some of Canada’s most prestigious PR firms for an intensive day of learning and development. This one-day workshop will provide attendees with strategies and insights to advance their careers in today’s dynamic communications environment, and provide networking opportunities for emerging stars to dialogue with senior practitioners from Canada’s top PR firms.

Kicking off the day is guest speaker Paul Holmes, editor of The Holmes Report and chief executive of The Holmes Group.  Paul has been writing about public relations for more than 25 years.  Early in 2000, Holmes launched The Holmes Group, which provides knowledge and insight to public relations professionals across a variety of platforms, including a website, an e-newsletter, events, printed reports, research and consulting assignments, and the SABRE Awards competition. The group’s flagship title, The Holmes Report, covers the public relations business in the Americas, EMEA (Europe, the Middle East and Africa) and the Asia-Pacific region.

Other speakers will address creativity, business strategy, storytelling and workplace collaboration. Sessions will be led by the owners/operators of Canada’s top PR firms, as well as outside experts, including thought leaders from top Canadian brands.

Speakers include:

  • Steve Ladurantaye, former Globe & Mail journalist, now Partnerships Manager, News & Politics (Canada), Twitter Canada;
  • Karen Howe, Sr. VP, Creative Director and Cannes Lion judge, on making creativity stand out;
  • Kasi Bruno, VP Strategy and Cultural Insight, Y&R, on developing big ideas; and
  • Rebecca Zamon, Huffington Post Canada Living Editor, on writing compelling headlines

“With an outstanding slate of speakers and group sessions, this professional development event provides the next generation of agency practitioners with new thinking that empowers them to innovate and elevate PR as a fundamental component of business success,” said David Gordon, Chair of the CCPRF.  “We are thrilled that some of Canada’s top brands, as well as key influencers within the PR/communications community, are supporting the advancement of our profession.”

The CCPRF Boot Camp is intended for PR agency professionals with seven to 10 years consulting experience, but is open to any PR/communications practitioners interested in sharpening their skill set. There are still spaces available. For more information please visit

The Canadian Council of Public Relations Firms, the only trade organization for public relations in Canada, represents close to 25 multinational and independently owned consultancies with the majority of their revenue generated from the business of public relations.  The goal of the Council is to promote the professionalism and development of public relations consulting and provide thought leadership in areas that influence industry growth.  For more information, visit