Written by Marlo Taylor, partner and general manager, energi PR.
Four or five months ago, I joined a new gym. It really is a wonderful place featuring two brilliant trainers. Let’s call them Brian and Francis, which makes sense, given that their names are Brian and Francis.
Brian and Francis are everything you’d hope for in a trainer: knowledgeable, kind, challenging. But they share a knack for summarily ruining every exercise I used to enjoy from single leg dead lifts to planks. The problem? The pelvic tilt.
It would seem that my pelvis is a lazy little rascal (seriously, who would have thought I’d ever type that sentence?). It would rather hang out and wait for my work out to be over than hold itself tilted and tight in proper form. Every single time it seems Brian or Francis have to remind me to pause and reset my pesky pelvis. The challenge is that it makes every exercise exponentially harder. Harder in a “I @#$^! hate this” sort of way.
Recently, as I was hip bridging my way through my warm up with the requisite pausing and resetting, I realized I was stronger. The movement was more fluid and I could tackle even the most challenging parts of my work out with greater ease. Could that tiny, consistent really account for the dawning of this new workout day?
As I was sharing this aha moment with Francis, it struck me that businesses could learn from this simple approach.
The business of public relations is made up of a number of tasks that, over time, risk being done somewhat by rote. Press releases, media monitoring and outreach, even writing and planning have the potential to become stale. There is a tendency to succumb to what is known, comfortable, and, often, even tried and true. This is where businesses can stagnate. Where they stop pushing to bigger and better things. Where creativity dies.
So, with my tilted pelvis a-blazing, I challenged my team to start 2015 with a commitment to that moment of extra thoughtfulness and purposeful movement in mind. It adds nothing to someone’s work load to pause, and think: Do I have everything I need to perform this task to the best of my ability? Is there anything else I can add to this process? Is there any change I should make before proceeding?
This pause also reinforces to young, dynamic and keen team members, that their thoughts and ideas are important. It opens doors to their input in strategic decisions and encourages them to suggest ways in which we can all do – and think – better. Small, incremental improvements mean we finish the task stronger and better than we were before. It might seem harder at first (see aforementioned dead lifts and planks) but the aha moment isn’t far away.
As we all know, businesses and clients thrive when we apply the best of what we know to each task and situation. But that is true even when the conversations are harder. Even when we’re tired and “good enough” might meet the expectation. Even when our clients are happy (isn’t that a kicker?). Even then there is room to ask ourselves: Do I have everything I need to perform this task? Is there anything else I can add to this process? Is there any change I should make before proceeding?
Sometimes, improving efficiency and effectiveness is complicated. And, sometimes it’s not. Sometimes, you just need to reset, take a breath, and expect the best of your team and their ability to think and perform. So tilt away and if you ever run into Brian and Francis remember to say thanks.