About This Site

This is the Weblog of the CCPRF. Look here for information about the public relations consulting industry in Canada. From the leaders of Canada's public relations firms.

About the CCPRF

The Canadian Council of Public Relations Firms (CCPRF) is a national organization of leading public relations consulting firms operating in Canada. The CCPRF is dedicated to promoting the role of public relations in business strategy and organizational performance.

Comprising leading PR firms and governed by common principles, the goal of the Council is to promote the professionalism and development of public relations consulting and provide leadership in areas that influence industry growth.

The CCPRF also aims to advance the business of public relations by building its value as a strategic business tool, by helping member firms manage successful and profitable businesses, by promoting the benefits of a career in public relations and by providing professional development.

The CCPRF’s members include the majority of Canada’s leading public relations firms.

The CCPRF is an agency-based organization as opposed to an individual-based membership organization. While there are no individual memberships, all employees of member firms enjoy membership privileges.

CCPRF members strive to be open, transparent and accurate at all times and to represent clients with honesty and integrity.

We are committed to ensuring these principles are upheld. The CCPRF also aims to help new members learn and embrace these principles through mentorship and leading by example.

We value reputations: reputations that are built on forthright counsel, creative strategies, strong execution, and respect for our clients, our colleagues, the public and the media.

Frequently Asked Questions

What is the difference between the Canadian Council of Public Relations Firms and other PR associations /societies?

The Canadian Council of Public Relations Firms is an agency-based organization as opposed to an individual-based membership organization. As the association that represents the business of public relations, the CCPRF’s mission is to build the strategic value of public relations for those who can benefit from hiring public relations services — in other words, building the profession.

Who is eligible to join?

Companies offering public relations services in Canada with 10 or more employees and annual public relations revenues of at least $1 million are eligible to join the CCPRF.

What are the benefits of membership?

CCPRF members can participate in proprietary research projects and benchmarking exercises designed to drive business insight and support competitiveness. Members also benefit from working with their peers on initiatives to strengthen the industry and their firms.

How do I join the Canadian Council of PR Firms?

Please contact CCPRF Chair Joseph Thornley (ccprf1[AT]gmail.com)

Can you refer me to a public relations firm?

Because the Canadian Council of Public Relations Firms represents Canada’s leading public relations firms, each of whom have met stringent eligibility criteria, the Council is unable to recommend one over another. You can, however, obtain a list and description of member firms on our website.