Canada’s Leading Public Relations Firms Commit to Strategic Actions Against Racism

TORONTO, July 10, 2020 — The Canadian Council of Public Relations Firms (CCPRF) today shared a commitment to six strategic actions that Canadian agencies can take to help eradicate racism, discrimination and inequity, both inside the public relations consulting industry and in its work with clients, stakeholders and society.

The actions, drafted by a CCPRF Diversity and Inclusion Task Force, covers six broad areas to be addressed by each signatory agency in its own customized plan:

  1. Leadership: The anti-racism commitment must start at the top, and the industry’s current leadership ranks are not diverse enough. Leaders and their firms commit themselves to understanding and removing barriers to the recruitment, retention, advancement and experience of professionals from underrepresented backgrounds.
  2. Recruitment: Firms will audit and enhance their recruitment processes to achieve an ongoing, measurable improvement in the representation of Black, Indigenous and people of colour at all levels. They will bring an equity lens to hiring, and work with educational institutions to improve the diversity of the available talent pool.
  3. Training & development: Training for managers and employees must include instruction on how to recognize and eliminate unconscious bias. The firms will create safe spaces for employees from underrepresented backgrounds to share their experiences, and ensure mentoring, support and opportunities for them to showcase their skills and rise to senior leadership roles.
  4. Client work, content & partnerships: Firms will be proactive in advocating that clients invest in greater engagement and communication with people and communities who are under-represented in institutions and organizations with power. They will also ensure diverse, inclusive representation in their content and supplier partnerships.
  5. Social investment & philanthropy: Each firm commits to make equity and anti-racism core elements of its corporate social investment and philanthropy.
  6. Accountability: CCPRF will set clear benchmarks and targets, measure performance, and report on key metrics such as representation and pay equity at all levels.

“This commitment flows from overdue self-reflection, conversations with employees and experts, and a determination for purposeful, sustained and strategic action to advance equity and fight racism,” said Daniel Tisch, CEO of Argyle Public Relationships, who chairs the CCPRF Diversity and Inclusion Task Force. “By bringing competitors together to collaborate to fight racism, we aim to get greater scale, impact and change.”

Thirteen agencies have endorsed the commitment so far (see list below). CCPRF is strongly encouraging others to do so in the months to come, and to participate in industry-wide data collection and accountability.

“CCPRF is sponsoring and endorsing this work because agency leaders can play a powerful role in positive social change by listening more, learning more and doing more to help eradicate discrimination, racism and inequity. Our members are taking a leadership role in our profession.” said Judy Lewis, the Chair of CCPRF and co-founder and partner at Strategic Objectives.

These agencies have endorsed the commitment so far:

Apex PR
Argyle
Broad Reach Communications
Casacom
Citizen Relations
Edelman Canada
Energi PR
GCI Canada
Hill + Knowlton Strategies Canada
Media Profile
Paradigm
Proof Strategies
Strategic Objectives

The Canadian Council of Public Relations Firms is a national organization of leading public relations consulting agencies operating in Canada.

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 For further Information please contact:

Judy Lewis, Chair of CCPRF, and Co-founder and Partner, Strategic Objectives
judylewis@strategicobjectives.com

Daniel Tisch, Chair of CCPRF Diversity & Inclusion Task Force, and CEO, Argyle Public Relationships
DTisch@argylepr.com

Un engagement contre le racisme, pour la diversité et l’inclusion de la part des firmes de relations publiques du Canada

Nous, soussignées, à titre de dirigeantes des principales sociétés de relations publiques du Canada, joignons nos voix en opposition au racisme, tant au pays qu’à l’étranger. Nous sommes solidaires avec nos employées et les militantes qui sont le reflet du courant dominant de notre société qui demande du changement.

Nous comprenons que nous devons écouter, apprendre et en faire davantage pour éradiquer le racisme, les inégalités et tout type de discrimination — tant au sein de notre profession que dans notre travail auprès de la clientèle, des parties prenantes et de la société.

Chacune de nos organisations s’engage donc à mettre en branle immédiatement les six actions stratégiques suivantes :

  1. Leadership: Nous comprenons que cet engagement contre le racisme doit prendre racine au haut de l’échelle, et que nos équipes actuelles de dirigeantes ne sont pas assez diversifiées. C’est pour cela que nous nous engageons, nous et nos firmes, à comprendre et à éliminer les obstacles au recrutement, à la rétention, à l’avancement et à l’expérience globale des professionnelles issues de milieux sous-représentés.
  2. Recrutement: Nous allons auditer et améliorer nos processus de recrutement afin de tendre vers une amélioration constante et mesurable de la représentation des personnes noires, autochtones et racisées à tous les niveaux. Nous intégrerons une perspective d’équité au processus d’embauche, incluant un engagement à travailler avec les établissements d’enseignement pour améliorer la diversité du bassin de talents disponibles.
  3. Formation et perfectionnement: Nous veillerons à ce que nos programmes de formation destinés aux gestionnaires et aux employées comprennent explicitement des instructions sur la façon de reconnaître et d’éliminer les biais inconscients. Cela implique également de créer des espaces sécuritaires afin que les employées de milieux sous-représentés partagent leurs expériences, et de veiller à ce qu’il y ait un mentorat, un soutien et la possibilité pour ces employées de démontrer leurs expertises et d’accéder à des postes de haute direction dans nos entreprises.
  4. Travail auprès de la clientèle, contenus et partenariats : Nous serons proactifs en préconisant que la clientèle prenne des engagements et améliore sa communication avec les personnes et les communautés sous-représentées dans les institutions de pouvoir. Cela signifie également que nous viserons à assurer une représentation diversifiée et inclusive dans tous les contenus que nous créons et dans nos partenariats avec le milieu créatif et les fournisseurs de contenus.
  5. Investissement social et philanthropie: Nous nous engageons à faire de l’équité et de la lutte contre le racisme des éléments centraux de nos investissements sociaux et philanthropiques respectifs, chaque entreprise choisissant des initiatives et des causes adaptées à ses activités, à ses valeurs et à ses communautés.
  6. Responsabilisation: Nous nous engageons à établir des points de repère et des objectifs clairs, à mesurer notre rendement et à produire, pour notre secteur, des rapports sur des paramètres clés comme la représentation et l’équité salariale à tous les niveaux.

Nous savons que la lutte contre le racisme, la discrimination et les inégalités est un effort à long terme qui exige une action soutenue et stratégique, une évaluation rigoureuse et une communication courageuse. Cela signifie aussi soutenir et adopter le changement. Alors qu’entre nous, nous sommes en concurrence sur le marché, nous collaborons ensemble pour prendre ces engagements envers nos employées, notre profession et notre société.

Apex PR – Linda Andross & Kenneth Evans, Managing Partners

Argyle – Daniel Tisch, President & CEO

Broad Reach Communications – Andrea Lekushoff, President

Casacom – Tricia Doyle, Managing Director

Citizen Relations – Nick Cowling, President

Edelman Canada – Lisa Kimmel, CEO

Energi PR – Carol Levine, CEO & Co-Founder

GCI Canada – Kristy Derkson, General Manager & Senior Vice President

Hill + Knowlton Strategies Canada – Sheila Wisniewski, President + CEO

Media Profile – Alison King, President

Paradigm – Mike Abbass & Tracey Bochner, Partners

Proof Strategies – Bruce MacLellan, President & CEO

Strategic Objectives – Judy Lewis & Deborah Weinstein, Co-founders & Partners

An Anti-racism, Diversity & Inclusion Commitment from Canada’s Public Relations Firms

We, the undersigned, as leaders of major Canadian public relations firms, join our voices in opposition to racism and discrimination, both in our country and abroad. We stand with our employees, with the activists and advocates, and the growing mainstream in our society that seeks change.

We understand that we must listen more, learn more, and do more to eradicate racism, inequity and discrimination of all kinds – both inside our profession and in our work with clients, stakeholders and society.

Each firm therefore commits to the following six strategic actions, starting immediately:

  1. Leadership: We understand that this anti-racism commitment must start at the top, and that our current leadership ranks are not diverse enough. That is why we commit ourselves and our firms to understanding and removing barriers to the recruitment, retention, advancement and experience of professionals from underrepresented backgrounds.
  2. Recruitment: We will audit and enhance our recruitment processes to achieve an ongoing, measurable improvement in the representation of Black, Indigenous and people of colour at all levels. We will bring an equity lens to the hiring process, including a commitment to working with educational institutions to improve the diversity of the available talent pool.
  3. Training & development: We will ensure our training programs for managers and employees explicitly include instruction on how to recognize and eliminate unconscious bias. This also means creating safe spaces for employees from underrepresented backgrounds to share their experiences, and ensuring there is mentoring, support and opportunities for them to showcase their skills, and to rise to senior leadership roles.
  4. Client work, content & partnerships: We will be proactive in advocating that clients invest in greater engagement and communication with people and communities who are under- represented in institutions and organizations with power in Canadian society. This also means seeking to ensure diverse, inclusive representation in the content we create, and in our partnerships with content creators and suppliers.
  5. Social investment & philanthropy: We commit to making equity and anti-racism core elements of our respective corporate social investments and philanthropy, with each firm selecting initiatives and causes appropriate to its business, values and communities.
  6. Accountability: We commit to setting clear benchmarks and targets, measuring our performance, and reporting as an industry association on key metrics such as representation and pay equity at all levels.

We know that the fight against racism, discrimination and inequity is a long-term effort that requires sustained and strategic action, rigorous measurement and courageous communication. It also means advocating and embracing change. While we compete in the marketplace, we collaborate in making these commitments to our employees, our profession and our society.

Signatories

Apex PR – Linda Andross & Kenneth Evans, Managing Partners

Argyle – Daniel Tisch, President & CEO

Broad Reach Communications – Andrea Lekushoff, President

Casacom – Tricia Doyle, Managing Director

Citizen Relations – Nick Cowling, President

Edelman Canada – Lisa Kimmel, CEO

Energi PR – Carol Levine, CEO & Co-Founder

GCI Canada – Kristy Derkson, General Manager & Senior Vice President

Hill + Knowlton Strategies Canada – Sheila Wisniewski, President + CEO

Media Profile – Alison King, President

Paradigm – Mike Abbass & Tracey Bochner, Partners

Proof Strategies – Bruce MacLellan, President & CEO

Strategic Objectives – Judy Lewis & Deborah Weinstein, Co-founders & Partners

All Canadian public relations firms that meet the CCPRF membership criteria are invited to join us in making this commitment.

SOCIAL MEDIA MANAGEMENT RAPIDLY GAINING IMPORTANCE FOR CANADIAN PUBLIC RELATIONS PROFESSIONALS: SURVEY FINDING

TORONTO, August 18, 2014 – A majority of Canadian public relations and communications professionals say managing their organizations’ social media has become one of their most important functions. This was one of several key findings included in two new research studies on public relations in Canada released today by the Communications + Public Relations Foundation (CPRF). CPRF funded both studies.

Conducted in partnership with the Canadian Public Relations Society (CPRS) and Halifax’s Mount Saint Vincent University, the CPRS GAP VIII: Canada Report 2014 provides Canadian communications practitioners and t heir employers the first national picture of the Public Relations industry and the primary issues it faces.

The study also illustrated principal difference between Canadian and American communications professions. When compared with similar studies undertaken south of the border, it becomes clear that a higher percentage of Canadian communications professionals are employed in government and non- profit sectors as opposed to U.S. data which indicated a higher concentration in corporate public relations.

The second study, conducted by McMaster University, Do They Have what it Takes?, found that writing skills are still the number-one desired competency in public relations and management communications, followed by strategy, leadership and competence in information and communication technologies.

“These studies demonstrate the high degree of relevance for public relations practice in Canadian business today,” said Bruce MacLellan, APR, FCPRS, Chair of the Foundation. “As new forms of media and digital publishing blend with trusted traditional channels, the need for credible, authentic, engaging, and high-quality communications is more important than ever. Our Foundation will continue to provide insights for the PR profession and demonstrate the growing role and importance of public relations and communication in the workplace.”

The CPRS GAP VIII study, led by Amy Thurlow, PhD, APR, Mount Saint Vincent University, Halifax, is part of a larger international study that reflects public relations trends and practices. The international study includes USA, Brazil, South Africa, Australia, and New Zealand in addition to Canada. Results of the study, co-ordinated by the University of Southern California, will be released in September in Madrid, Spain by the Global Alliance for Public relations and Communications Management.

The McMaster study, Do They Have What it Takes?, led by Terry Flynn, PhD, APR, FCPRS, focused on the views of entry-level public relations professionals and senior business executives regarding the competencies, skills and knowledge needed by young professionals to succeed in today’s demanding and complex public relations workplace.

GAP VIII – A Foundational Study for Future PR Research
Completed in March 2014, the Canadian component of the study provides new and valuable benchmark data about PR in Canada and includes four key insights:

  1. Public Relations and Communications is perceived as valuable by the C-Suite by 75 per cent of respondents and as contributing to financial growth by 52 per cent of CEOs.
  2. Public Relations and Communications professionals are considered the dominant players in the strategic use of social media by organizations, well ahead of Marketing and Sales, Information Technology, Human Resources and Customer Relations.
  3. Social Media is the top tool for measurement and evaluation for PR. However, the majority of respondents (55.7 per cent) use tools developed in-house for measuring and evaluating PR, 35.2 per cent don’t measure PR at all, and 27.9 per cent use standard or proprietary tools used by consultants.
  4. As in the US, media relations continues to be the core responsibility of public relations and communications, cited by 95.9 per cent of respondents.

McMaster – Do They Have What it Takes?
The McMaster study, with a focus on the competencies, skills and knowledge required by entry-level PR practitioners to succeed in today’s PR workplace is a snapshot of the public relations workplace at a particular point in time. It offers insights affirming known trends and highlighted gaps in expectation and performance. Four key findings:

  1. At 95 per cent, the overwhelming majority of participants hold a positive outlook of the PR profession in Canada in terms of growth and development.
  2. Junior and entry level public relations practitioners are reasonably well-educated with 29 per cent holding a university undergraduate degree and 22 per cent holding a university graduate degree in public relations and communications.
  3. There is a gap between junior entrants’ estimation of their knowledge, competencies and attributes (higher) and that of their employers (lower)
  4. Writing is still the number-one desired competency in public relations/management communications, followed by strategy, leadership and competence in information and communication technologies. Based on the study results, senior business executives clearly want to hire passionate, creative, professional and enthusiastic candidates who demonstrate excellent writing, critical thinking, creativity and confidence. They want individuals who can manage multiple demands in a constantly changing environment.

To access the complete GAP study report, visit http://cprs.ca/education/research.aspx or http://cprfoundation.ca/thepresent.html#anchor-research. For the McMaster study, visit http://cprfoundation.ca/thepresent.html#anchor-research

The Communications + Public Relations Foundation is a national organization that united business, academic, and public relations leaders in the advance of public relations education and research. It has been advancing education and k knowledge about the value and power of public relations in Canada since 1979.

The Canadian Public Relations Society is the only national membership public relations organization in Canada. It establishes and encourages high levels of professional standards, ethics, and studies in the public relations discipline.

Infographic link: http://CPRFoundation.ca/infographic0.png?v=1u1k0ciz6txs77

For more information:
Chitra Reddin, Research Chair, Communications + Public Relations Foundation, 416 423-9536 Karen Dalton, Executive Director, Canadian Public Relations Society, 416 239-7034
Bruce MacLellan, Chair, Communications + Public Relations Foundation, 416 920-9000

6 things from PR Boot Camp

Boot camp drills. (Photo credit CCPRF/CPRS)

Boot camp drills. (Photo credit CCPRF/CPRS)

In the spirit of Hemingway where “all are apprentices in a craft where no one ever becomes a master,” many PR agencies recently sent their senior communicators to the Fourth Annual PR Agency Boot Camp, hosted by the Canadian Council of Public Relations Firms and the Canadian Public Relations Society.

PANKs, pics and gimmicks were some of the top takeaways from six members of the APEX PR crew in Marketing Magazine’s PR Filter.

Also check out some live-tweeting from PR Boot Camp.

Canadian Public Relations Industry Hosts Fourth Annual CCPRF PR Boot Camp on April 4

PR guru Paul Holmes and industry thought leaders headline annual PR Professional Development Session for PR Firm Practitioners

TORONTO, March 25, 2014 – On April 4, the Canadian Council of Public Relations Firms (CCPRF) will host its fourth annual “PR Boot Camp”, which brings together professional practitioners from some of Canada’s most prestigious PR firms for an intensive day of learning and development. This one-day workshop will provide attendees with strategies and insights to advance their careers in today’s dynamic communications environment, and provide networking opportunities for emerging stars to dialogue with senior practitioners from Canada’s top PR firms.

Kicking off the day is guest speaker Paul Holmes, editor of The Holmes Report and chief executive of The Holmes Group.  Paul has been writing about public relations for more than 25 years.  Early in 2000, Holmes launched The Holmes Group, which provides knowledge and insight to public relations professionals across a variety of platforms, including a website, an e-newsletter, events, printed reports, research and consulting assignments, and the SABRE Awards competition. The group’s flagship title, The Holmes Report, covers the public relations business in the Americas, EMEA (Europe, the Middle East and Africa) and the Asia-Pacific region.

Other speakers will address creativity, business strategy, storytelling and workplace collaboration. Sessions will be led by the owners/operators of Canada’s top PR firms, as well as outside experts, including thought leaders from top Canadian brands.

Speakers include:

  • Steve Ladurantaye, former Globe & Mail journalist, now Partnerships Manager, News & Politics (Canada), Twitter Canada;
  • Karen Howe, Sr. VP, Creative Director and Cannes Lion judge, on making creativity stand out;
  • Kasi Bruno, VP Strategy and Cultural Insight, Y&R, on developing big ideas; and
  • Rebecca Zamon, Huffington Post Canada Living Editor, on writing compelling headlines

“With an outstanding slate of speakers and group sessions, this professional development event provides the next generation of agency practitioners with new thinking that empowers them to innovate and elevate PR as a fundamental component of business success,” said David Gordon, Chair of the CCPRF.  “We are thrilled that some of Canada’s top brands, as well as key influencers within the PR/communications community, are supporting the advancement of our profession.”

The CCPRF Boot Camp is intended for PR agency professionals with seven to 10 years consulting experience, but is open to any PR/communications practitioners interested in sharpening their skill set. There are still spaces available. For more information please visit http://www.cprs.ca/ccprf/PR_BootCamp.aspx.

About CCPRF
The Canadian Council of Public Relations Firms, the only trade organization for public relations in Canada, represents close to 25 multinational and independently owned consultancies with the majority of their revenue generated from the business of public relations.  The goal of the Council is to promote the professionalism and development of public relations consulting and provide thought leadership in areas that influence industry growth.  For more information, visit www.ccprf.ca.

Save The Date: PR Agency Boot Camp – Friday, March 1, 2013

The Canadian Council of Public Relations Firms (CCPRF) is hosting the third annual PR Agency Boot Camp on Friday, March 1, 2013. Make sure you register for the 2013 CCPRF PR Agency Boot Camp as this event is sure to sell out quickly. Registration is now open, and an Early Bird rate is available until February 15!

Friday, March 1, 2013 – 8:30 a.m. – 5 p.m.
St. Andrew’s Club & Conference Centre
150 King St. West, Toronto

This one-day conference is a must-attend for PR professionals with 3 to 5 years experience who want to sharpen their overall skillset. The curriculum has been developed with agency professionals in mind, but is open to all practitioners. Sessions, led by leaders of Canada’s top PR firms, will include topics such as:

  • Building Client Relationships
  • How To Develop A Strategic Mindset
  • Your Personal Brand
  • Trendspotting…and the role that plays in PR
  • Managing Up, Managing Down
  • How To Create Your Future In PR

In addition to our own leaders, we are assembling a selection of outstanding third-party speakers. Stay tuned for more details about conference content.

EARLY BIRD SPECIAL
Take advantage of $50 off if you register before February 15, 2013.
Rates after that will be: $495 for CCPRF members, $595 for non-members and $395 for agencies sending 3 or more people.

Register Today

In partnership with:

A special thank you to our confirmed PR Agency Boot Camp sponsor:

CASACOM expands Toronto office, broadens senior expertise

Gavin Davidson brings strong issues/crisis and corporate communications capabilities    

TORONTO, ON, JULY 11, 2012 – Marie-Josée Gagnon, President and Founder of CASACOM, today announced an expansion of the firm’s senior team in Toronto with the addition of Gavin Davidson as Director, Corporate Communications.  An accomplished strategic communicator with more than a decade of comprehensive multi-disciplinary communications in Canada, Europe and Asia, Gavin is a dedicated leader with proven success in both senior agency and executive in-house communications roles.

Gavin DavidsonGavin will work closely with Marie-Josée Gagnon and managing directors Carolyn Ray (Toronto) and Annick Bélanger (Montreal)), to enhance CASACOM’s client services, new business development and corporate communications capabilities.  He joins a senior team that includes Manon Desrosiers, who was recently appointed as Chief Operating Officer, in June 2012, to support growth in the Montreal and Toronto offices.

Gavin has extensive experience in media relations, government relations, corporate social responsibility, crisis management and internal communications. Prior to joining CASACOM Gavin established his own firm, where he specialized in advising clients in the financial services, mining, renewable resources and lifestyle sectors. Previously, he was Vice President, Communications, at Ho Tram Project Company in Saigon, Viet Nam, where he staged a worldwide media launch to announce a $4.2 billion integrated gaming resort development. In this role, Gavin led the government relations team that obtained first full-scale gaming license in Viet Nam, and successfully implemented a sustainable corporate responsibility program.  He also holds a Master of Arts in Strategic Communication from the University of Central Lancashire in Preston, UK.

“Gavin has an impressive track record of creating and implementing high-impact communications programs designed to support overall business objectives,” said Carolyn Ray, Managing Director, CASACOM Toronto. “As we continue to expand our branding, digital and social media, and public relations capabilities, Gavin’s experience gives us an even deeper understanding of the real business challenges facing many of our clients today, particularly those associated with organizational change, innovation and competitive pressures.”

“Through the vision and leadership of Marie-Josée, Carolyn and Annick, the CASACOM team brings clients a fresh perspective on communications,” said Gavin Davidson. “I am thrilled to be joining a firm with a unique culture and perspective that truly values innovation, collaboration, and creativity.”

About CASACOM

Founded in Montréal in 2001, CASACOM is an independent public relations consulting firm that helps clients accelerate business success through communications. With offices in Toronto and in Montreal, we bring a deep understanding of cultural differences resulting in unique and highly effective communications strategies. Built on the premise of small houses or ‘maisons’ and founded with a deep sense of integrity and humanity, CASACOM is home to talented, energetic teams motivated by the difference they make every day. As an independent firm, we have the flexibility to provide senior-level account leadership, backed by a strong and dedicated team. We thrive on challenging mandates and are honoured to have long-standing relationships with leaders who put their trust in us.  CASACOM also has access to a global perspective and like-minded professionals through our membership in the Worldcom PR Group, the largest partnership of independently owned public relations firms. For more information, visit www.casacom.ca.

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Contact:
Candace Huntly
Consultant, CASACOM
(416) 721-6858
chuntly@casacom.ca
@CASACOM_Toronto

CASACOM wins Gold at SQPRP Excellence Awards with “Doors Open” event for engineering

Francine Léger – Vasco Design, Karine Lamontagne – CASACOM and Jean-Benoît Houde – CASACOM

Montréal, June 6, 2012 – On May 31, the CASACOM team took home Gold in the Event category at the SQPRP (Québec Society of Public Relations Professionals) Excellence Awards, for the Association of Consulting Engineering Firms’ (AICQ) first doors open event: Vues de l’intérieur. The Montreal and Toronto strategic communications consulting firm was represented by Jean-Benoît Houde, Director, Business communications, and Karine Lamontagne, Consultant. From left: Francine Léger – Vasco Design, Karine Lamontagne and Jean-Benoît Houde.

Last October 15th, more than 5,000 Quebecers toured 17 major projects. What makes this event unique? The tours were guided by consulting engineers passionate about their projects. The first ever Vues de l’intérieur doors open event allowed visitors to get an inside glimpse of the architectural achievements and learn fascinating design details about local projects.  To learn more about this project, click here.

About CASACOM

Founded in Montréal in 2001, CASACOM is an independent public relations consulting firm that helps clients accelerate business success through communications. With offices in Toronto and in Montreal, we bring a deep understanding of cultural differences resulting in unique and highly effective communications strategies. Built on the premise of small houses or ‘maisons’ and founded with a deep sense of integrity and humanity, CASACOM is home to talented, energetic teams motivated by the difference they make every day. As an independent firm, we have the flexibility to provide senior-level account leadership, backed by a strong and dedicated team. We thrive on challenging mandates and are honoured to have long-standing relationships with leaders who put their trust in us.  CASACOM also has access to a global perspective and like-minded professionals through our membership in the Worldcom PR Group, the largest partnership of independently owned public relations firms. For more information, visit www.casacom.ca.

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Information :

Candace Huntly
Consultant, CASACOM
416 721-6858
chuntly@casacom.ca

Manon Desrosiers joins CASACOM as COO

Montréal, May 28, 2012 – Marie-Josée Gagnon, president and founder of CASACOM, is pleased to announce the appointment of Manon Desrosiers to the position of Chief Operating Officer. In this role, she will oversee the management of the Montréal and Toronto offices, notably recruiting, training, quality, and development.

“Thanks to her exceptional leadership qualities, her managerial experience, and her values that are similar to those of CASACOM, Manon will undoubtedly know how to contribute to the healthy growth of our house,” says Marie-Josée Gagnon.

Greatly appreciated in the area of communications, Manon Desrosiers has occupied successive positions as director at MÉDIANOR from 1993 to 2003, director at CNW Telbec from 2005 to 2011, and director of professional services at Randstad Canada from 2011 to 2012. She has long been involved with various groups, including the Société québécoise des relations publiques (Québec Society of Public Relations—SQPRP), of which she was co-president from 2010 to 2012.

About CASACOM

Founded in 2001, CASACOM is a communications and public relations firm whose principal purpose is to help organizations reach their business goals through integrated communication programs. Working in the industries of business communications, public affairs, and marketing communications, CASACOM is known for the excellence of its teams as well as the relevance and impact of its programs.  Founded on the values of integrity and humanity, CASACOM is populated by passionate, talented, and ambitious people. Relevant in their advising and results-oriented, they are first and foremost all motivated by the difference they make for the clients every day. CASACOM can count on over one hundred partners on a global scale through the Worldcom PR Group, the most important international network of independent public relations firms. For more information, visit www.casacom.ca.

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Information:
Candace Huntly
Consultant, CASACOM
416 721-6858
chuntly@casacom.ca