SOCIAL MEDIA MANAGEMENT RAPIDLY GAINING IMPORTANCE FOR CANADIAN PUBLIC RELATIONS PROFESSIONALS: SURVEY FINDING

TORONTO, August 18, 2014 – A majority of Canadian public relations and communications professionals say managing their organizations’ social media has become one of their most important functions. This was one of several key findings included in two new research studies on public relations in Canada released today by the Communications + Public Relations Foundation (CPRF). CPRF funded both studies.

Conducted in partnership with the Canadian Public Relations Society (CPRS) and Halifax’s Mount Saint Vincent University, the CPRS GAP VIII: Canada Report 2014 provides Canadian communications practitioners and t heir employers the first national picture of the Public Relations industry and the primary issues it faces.

The study also illustrated principal difference between Canadian and American communications professions. When compared with similar studies undertaken south of the border, it becomes clear that a higher percentage of Canadian communications professionals are employed in government and non- profit sectors as opposed to U.S. data which indicated a higher concentration in corporate public relations.

The second study, conducted by McMaster University, Do They Have what it Takes?, found that writing skills are still the number-one desired competency in public relations and management communications, followed by strategy, leadership and competence in information and communication technologies.

“These studies demonstrate the high degree of relevance for public relations practice in Canadian business today,” said Bruce MacLellan, APR, FCPRS, Chair of the Foundation. “As new forms of media and digital publishing blend with trusted traditional channels, the need for credible, authentic, engaging, and high-quality communications is more important than ever. Our Foundation will continue to provide insights for the PR profession and demonstrate the growing role and importance of public relations and communication in the workplace.”

The CPRS GAP VIII study, led by Amy Thurlow, PhD, APR, Mount Saint Vincent University, Halifax, is part of a larger international study that reflects public relations trends and practices. The international study includes USA, Brazil, South Africa, Australia, and New Zealand in addition to Canada. Results of the study, co-ordinated by the University of Southern California, will be released in September in Madrid, Spain by the Global Alliance for Public relations and Communications Management.

The McMaster study, Do They Have What it Takes?, led by Terry Flynn, PhD, APR, FCPRS, focused on the views of entry-level public relations professionals and senior business executives regarding the competencies, skills and knowledge needed by young professionals to succeed in today’s demanding and complex public relations workplace.

GAP VIII – A Foundational Study for Future PR Research
Completed in March 2014, the Canadian component of the study provides new and valuable benchmark data about PR in Canada and includes four key insights:

  1. Public Relations and Communications is perceived as valuable by the C-Suite by 75 per cent of respondents and as contributing to financial growth by 52 per cent of CEOs.
  2. Public Relations and Communications professionals are considered the dominant players in the strategic use of social media by organizations, well ahead of Marketing and Sales, Information Technology, Human Resources and Customer Relations.
  3. Social Media is the top tool for measurement and evaluation for PR. However, the majority of respondents (55.7 per cent) use tools developed in-house for measuring and evaluating PR, 35.2 per cent don’t measure PR at all, and 27.9 per cent use standard or proprietary tools used by consultants.
  4. As in the US, media relations continues to be the core responsibility of public relations and communications, cited by 95.9 per cent of respondents.

McMaster – Do They Have What it Takes?
The McMaster study, with a focus on the competencies, skills and knowledge required by entry-level PR practitioners to succeed in today’s PR workplace is a snapshot of the public relations workplace at a particular point in time. It offers insights affirming known trends and highlighted gaps in expectation and performance. Four key findings:

  1. At 95 per cent, the overwhelming majority of participants hold a positive outlook of the PR profession in Canada in terms of growth and development.
  2. Junior and entry level public relations practitioners are reasonably well-educated with 29 per cent holding a university undergraduate degree and 22 per cent holding a university graduate degree in public relations and communications.
  3. There is a gap between junior entrants’ estimation of their knowledge, competencies and attributes (higher) and that of their employers (lower)
  4. Writing is still the number-one desired competency in public relations/management communications, followed by strategy, leadership and competence in information and communication technologies. Based on the study results, senior business executives clearly want to hire passionate, creative, professional and enthusiastic candidates who demonstrate excellent writing, critical thinking, creativity and confidence. They want individuals who can manage multiple demands in a constantly changing environment.

To access the complete GAP study report, visit http://cprs.ca/education/research.aspx or http://cprfoundation.ca/thepresent.html#anchor-research. For the McMaster study, visit http://cprfoundation.ca/thepresent.html#anchor-research

The Communications + Public Relations Foundation is a national organization that united business, academic, and public relations leaders in the advance of public relations education and research. It has been advancing education and k knowledge about the value and power of public relations in Canada since 1979.

The Canadian Public Relations Society is the only national membership public relations organization in Canada. It establishes and encourages high levels of professional standards, ethics, and studies in the public relations discipline.

Infographic link: http://CPRFoundation.ca/infographic0.png?v=1u1k0ciz6txs77

For more information:
Chitra Reddin, Research Chair, Communications + Public Relations Foundation, 416 423-9536 Karen Dalton, Executive Director, Canadian Public Relations Society, 416 239-7034
Bruce MacLellan, Chair, Communications + Public Relations Foundation, 416 920-9000

6 things from PR Boot Camp

Boot camp drills. (Photo credit CCPRF/CPRS)

Boot camp drills. (Photo credit CCPRF/CPRS)

In the spirit of Hemingway where “all are apprentices in a craft where no one ever becomes a master,” many PR agencies recently sent their senior communicators to the Fourth Annual PR Agency Boot Camp, hosted by the Canadian Council of Public Relations Firms and the Canadian Public Relations Society.

PANKs, pics and gimmicks were some of the top takeaways from six members of the APEX PR crew in Marketing Magazine’s PR Filter.

Also check out some live-tweeting from PR Boot Camp.

Canadian Public Relations Industry Hosts Fourth Annual CCPRF PR Boot Camp on April 4

PR guru Paul Holmes and industry thought leaders headline annual PR Professional Development Session for PR Firm Practitioners

TORONTO, March 25, 2014 – On April 4, the Canadian Council of Public Relations Firms (CCPRF) will host its fourth annual “PR Boot Camp”, which brings together professional practitioners from some of Canada’s most prestigious PR firms for an intensive day of learning and development. This one-day workshop will provide attendees with strategies and insights to advance their careers in today’s dynamic communications environment, and provide networking opportunities for emerging stars to dialogue with senior practitioners from Canada’s top PR firms.

Kicking off the day is guest speaker Paul Holmes, editor of The Holmes Report and chief executive of The Holmes Group.  Paul has been writing about public relations for more than 25 years.  Early in 2000, Holmes launched The Holmes Group, which provides knowledge and insight to public relations professionals across a variety of platforms, including a website, an e-newsletter, events, printed reports, research and consulting assignments, and the SABRE Awards competition. The group’s flagship title, The Holmes Report, covers the public relations business in the Americas, EMEA (Europe, the Middle East and Africa) and the Asia-Pacific region.

Other speakers will address creativity, business strategy, storytelling and workplace collaboration. Sessions will be led by the owners/operators of Canada’s top PR firms, as well as outside experts, including thought leaders from top Canadian brands.

Speakers include:

  • Steve Ladurantaye, former Globe & Mail journalist, now Partnerships Manager, News & Politics (Canada), Twitter Canada;
  • Karen Howe, Sr. VP, Creative Director and Cannes Lion judge, on making creativity stand out;
  • Kasi Bruno, VP Strategy and Cultural Insight, Y&R, on developing big ideas; and
  • Rebecca Zamon, Huffington Post Canada Living Editor, on writing compelling headlines

“With an outstanding slate of speakers and group sessions, this professional development event provides the next generation of agency practitioners with new thinking that empowers them to innovate and elevate PR as a fundamental component of business success,” said David Gordon, Chair of the CCPRF.  “We are thrilled that some of Canada’s top brands, as well as key influencers within the PR/communications community, are supporting the advancement of our profession.”

The CCPRF Boot Camp is intended for PR agency professionals with seven to 10 years consulting experience, but is open to any PR/communications practitioners interested in sharpening their skill set. There are still spaces available. For more information please visit http://www.cprs.ca/ccprf/PR_BootCamp.aspx.

About CCPRF
The Canadian Council of Public Relations Firms, the only trade organization for public relations in Canada, represents close to 25 multinational and independently owned consultancies with the majority of their revenue generated from the business of public relations.  The goal of the Council is to promote the professionalism and development of public relations consulting and provide thought leadership in areas that influence industry growth.  For more information, visit www.ccprf.ca.

Save The Date: PR Agency Boot Camp – Friday, March 1, 2013

The Canadian Council of Public Relations Firms (CCPRF) is hosting the third annual PR Agency Boot Camp on Friday, March 1, 2013. Make sure you register for the 2013 CCPRF PR Agency Boot Camp as this event is sure to sell out quickly. Registration is now open, and an Early Bird rate is available until February 15!

Friday, March 1, 2013 – 8:30 a.m. – 5 p.m.
St. Andrew’s Club & Conference Centre
150 King St. West, Toronto

This one-day conference is a must-attend for PR professionals with 3 to 5 years experience who want to sharpen their overall skillset. The curriculum has been developed with agency professionals in mind, but is open to all practitioners. Sessions, led by leaders of Canada’s top PR firms, will include topics such as:

  • Building Client Relationships
  • How To Develop A Strategic Mindset
  • Your Personal Brand
  • Trendspotting…and the role that plays in PR
  • Managing Up, Managing Down
  • How To Create Your Future In PR

In addition to our own leaders, we are assembling a selection of outstanding third-party speakers. Stay tuned for more details about conference content.

EARLY BIRD SPECIAL
Take advantage of $50 off if you register before February 15, 2013.
Rates after that will be: $495 for CCPRF members, $595 for non-members and $395 for agencies sending 3 or more people.

Register Today

In partnership with:

A special thank you to our confirmed PR Agency Boot Camp sponsor:

CASACOM expands Toronto office, broadens senior expertise

Gavin Davidson brings strong issues/crisis and corporate communications capabilities    

TORONTO, ON, JULY 11, 2012 – Marie-Josée Gagnon, President and Founder of CASACOM, today announced an expansion of the firm’s senior team in Toronto with the addition of Gavin Davidson as Director, Corporate Communications.  An accomplished strategic communicator with more than a decade of comprehensive multi-disciplinary communications in Canada, Europe and Asia, Gavin is a dedicated leader with proven success in both senior agency and executive in-house communications roles.

Gavin DavidsonGavin will work closely with Marie-Josée Gagnon and managing directors Carolyn Ray (Toronto) and Annick Bélanger (Montreal)), to enhance CASACOM’s client services, new business development and corporate communications capabilities.  He joins a senior team that includes Manon Desrosiers, who was recently appointed as Chief Operating Officer, in June 2012, to support growth in the Montreal and Toronto offices.

Gavin has extensive experience in media relations, government relations, corporate social responsibility, crisis management and internal communications. Prior to joining CASACOM Gavin established his own firm, where he specialized in advising clients in the financial services, mining, renewable resources and lifestyle sectors. Previously, he was Vice President, Communications, at Ho Tram Project Company in Saigon, Viet Nam, where he staged a worldwide media launch to announce a $4.2 billion integrated gaming resort development. In this role, Gavin led the government relations team that obtained first full-scale gaming license in Viet Nam, and successfully implemented a sustainable corporate responsibility program.  He also holds a Master of Arts in Strategic Communication from the University of Central Lancashire in Preston, UK.

“Gavin has an impressive track record of creating and implementing high-impact communications programs designed to support overall business objectives,” said Carolyn Ray, Managing Director, CASACOM Toronto. “As we continue to expand our branding, digital and social media, and public relations capabilities, Gavin’s experience gives us an even deeper understanding of the real business challenges facing many of our clients today, particularly those associated with organizational change, innovation and competitive pressures.”

“Through the vision and leadership of Marie-Josée, Carolyn and Annick, the CASACOM team brings clients a fresh perspective on communications,” said Gavin Davidson. “I am thrilled to be joining a firm with a unique culture and perspective that truly values innovation, collaboration, and creativity.”

About CASACOM

Founded in Montréal in 2001, CASACOM is an independent public relations consulting firm that helps clients accelerate business success through communications. With offices in Toronto and in Montreal, we bring a deep understanding of cultural differences resulting in unique and highly effective communications strategies. Built on the premise of small houses or ‘maisons’ and founded with a deep sense of integrity and humanity, CASACOM is home to talented, energetic teams motivated by the difference they make every day. As an independent firm, we have the flexibility to provide senior-level account leadership, backed by a strong and dedicated team. We thrive on challenging mandates and are honoured to have long-standing relationships with leaders who put their trust in us.  CASACOM also has access to a global perspective and like-minded professionals through our membership in the Worldcom PR Group, the largest partnership of independently owned public relations firms. For more information, visit www.casacom.ca.

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Contact:
Candace Huntly
Consultant, CASACOM
(416) 721-6858
chuntly@casacom.ca
@CASACOM_Toronto

CASACOM wins Gold at SQPRP Excellence Awards with “Doors Open” event for engineering

Francine Léger – Vasco Design, Karine Lamontagne – CASACOM and Jean-Benoît Houde – CASACOM

Montréal, June 6, 2012 – On May 31, the CASACOM team took home Gold in the Event category at the SQPRP (Québec Society of Public Relations Professionals) Excellence Awards, for the Association of Consulting Engineering Firms’ (AICQ) first doors open event: Vues de l’intérieur. The Montreal and Toronto strategic communications consulting firm was represented by Jean-Benoît Houde, Director, Business communications, and Karine Lamontagne, Consultant. From left: Francine Léger – Vasco Design, Karine Lamontagne and Jean-Benoît Houde.

Last October 15th, more than 5,000 Quebecers toured 17 major projects. What makes this event unique? The tours were guided by consulting engineers passionate about their projects. The first ever Vues de l’intérieur doors open event allowed visitors to get an inside glimpse of the architectural achievements and learn fascinating design details about local projects.  To learn more about this project, click here.

About CASACOM

Founded in Montréal in 2001, CASACOM is an independent public relations consulting firm that helps clients accelerate business success through communications. With offices in Toronto and in Montreal, we bring a deep understanding of cultural differences resulting in unique and highly effective communications strategies. Built on the premise of small houses or ‘maisons’ and founded with a deep sense of integrity and humanity, CASACOM is home to talented, energetic teams motivated by the difference they make every day. As an independent firm, we have the flexibility to provide senior-level account leadership, backed by a strong and dedicated team. We thrive on challenging mandates and are honoured to have long-standing relationships with leaders who put their trust in us.  CASACOM also has access to a global perspective and like-minded professionals through our membership in the Worldcom PR Group, the largest partnership of independently owned public relations firms. For more information, visit www.casacom.ca.

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Information :

Candace Huntly
Consultant, CASACOM
416 721-6858
chuntly@casacom.ca

Manon Desrosiers joins CASACOM as COO

Montréal, May 28, 2012 – Marie-Josée Gagnon, president and founder of CASACOM, is pleased to announce the appointment of Manon Desrosiers to the position of Chief Operating Officer. In this role, she will oversee the management of the Montréal and Toronto offices, notably recruiting, training, quality, and development.

“Thanks to her exceptional leadership qualities, her managerial experience, and her values that are similar to those of CASACOM, Manon will undoubtedly know how to contribute to the healthy growth of our house,” says Marie-Josée Gagnon.

Greatly appreciated in the area of communications, Manon Desrosiers has occupied successive positions as director at MÉDIANOR from 1993 to 2003, director at CNW Telbec from 2005 to 2011, and director of professional services at Randstad Canada from 2011 to 2012. She has long been involved with various groups, including the Société québécoise des relations publiques (Québec Society of Public Relations—SQPRP), of which she was co-president from 2010 to 2012.

About CASACOM

Founded in 2001, CASACOM is a communications and public relations firm whose principal purpose is to help organizations reach their business goals through integrated communication programs. Working in the industries of business communications, public affairs, and marketing communications, CASACOM is known for the excellence of its teams as well as the relevance and impact of its programs.  Founded on the values of integrity and humanity, CASACOM is populated by passionate, talented, and ambitious people. Relevant in their advising and results-oriented, they are first and foremost all motivated by the difference they make for the clients every day. CASACOM can count on over one hundred partners on a global scale through the Worldcom PR Group, the most important international network of independent public relations firms. For more information, visit www.casacom.ca.

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Information:
Candace Huntly
Consultant, CASACOM
416 721-6858
chuntly@casacom.ca

 

CCPRF Set To Release Survey Findings On The Dynamics Of Influence On Shopping Behavior

The Canadian Council of Public Relations Firms (CCPRF) is set to release findings from its new study, entitled The Impact of Influence.

“The study delves into the dynamics of influence on Canadians’ shopping habits, examining media influences, ‘circles of trust’, the impact of social media and citizen journalism on our buying process,” said Carol Levine, chairman of the CCPRF. “What we discovered is that equation of influence is a much more complex force than people may expect.”

The CCPRF commissioned the study by Angus Reid/Vision Critical earlier this year.  The survey polled 1,014 respondents from across the country and delved into the hierarchy of influences that pave the path to purchase for today’s consumers.

The survey asked questions that highlight how consumers find and process information that ultimately lead them to make purchases.  It delved into the “trust” factor that consumers assign to various media and other sources of information, attempting to rank “credibility” and its influence within the path to purchase cycle. The survey also looked at generational differences and the influences of and by early adopters on purchase behavior.

The findings from The Impact of Influence are expected to be released in the next few weeks.

Second Annual CCPRF PR Agency Boot Camp January 20, 2012 – Registration Now Open!

Make sure you get registered for the 2012 CCPRF PR Agency Boot Camp, as this event is sure to sell out quickly! Registration is now open, and an Early Bird rate is available until December 1! To register and view all the details of the event, including the preliminary agenda and breakout sessions, click here. Don’t delay registration, or you may be disappointed!

PR Agency Boot Camp is hosted by Canada’s top PR agency owners and CEOs. Designed for intermediate to senior-level practitioners, it is a jam-packed day of learning from the best!

EARLY BIRD SPECIAL
Take advantage of $50 off if you register before December 1, 2011.
Rates after December 1 are: $495 for CCPRF members, $595 for non-members and $395 for agencies sending 3 or more people.
To register now, click here.

LOCATION:
The Bram & Bluma Appel Salon
Toronto Reference Library
789 Yonge Street (1 street north of Bloor)
2nd floor Toronto, ON M4W 2G8

HOTEL ARRANGEMENTS:
We have made arrangements for a special hotel room rate for Boot Camp attendees. Rooms are available at The Toronto Marriott Bloor Yorkville Hotel which is located three blocks from the Salon.

The Toronto Marriott Bloor Yorkville Hotel
90 Bloor Street East
Toronto, ON M4W 1A7

Single or double rooms: $169 plus taxes
Triples: $189 plus taxes
Quad: $209 plus taxes

The rate applies to rooms booked for Thursday, January 19 and Friday, January 20, 2012. Reservations must be made by Tuesday, December 20, 2011.

To reserve by phone: Call 1-800-859-7180 or 416-961-8000 and identify yourself as being with the Canadian Council of Public Relations Firms group.
To reserve online: click here.

A special thank you to our partners confirmed so far for their support of our PR Agency Boot Camp:

AGENDA
As of December 20, 2011

8 – 8:30 a.m. Registration/Breakfast
8:30 – 9:15 a.m.
GENERAL SESSION
Client Panel
The Impact of Influence

Moderator: Susan Reisler, Vice-President, Media Profile
Panel Members: Lubor Keliar, Director of Communications, Red Bull Canada; Andrew Pelletier, Vice-President of Corporate Affairs & Sustainability, Walmart Canada Corp.; Krista Scaldwell, Vice-President Government Relations, Communications and External Affairs, Johnson & Johnson Inc.

9:30 – 10:30 a.m.
Concurrent Sessions
1A. Client Relationships: It’s All About Love
Speaker: François Taschereau, Executive Vice-President, Weber Shandwick Canada & General Manager, Montreal

Speaker: Barry Snetsinger, Owner, Barry Inc.
10:45 – 11:45 a.m. Creativity: Big Ideas That Will Knock Your Socks Off!
Speaker: Marilyn Barefoot, President, Barefoot Brainstorming
noon – 1:30 p.m. Lunch and Keynote Presentation
UnMarketing: Stop Marketing. Start Engaging.
Scott Stratten, President, Un-Marketing
1:45 – 2:45 p.m.
Concurrent Sessions
2A. The Science of Motivation
Speaker: Louisa Jewell, President, Positive Matters2B. The Media Steeplechase: The art of the “tough talk” Interview
Speaker: Ken Evans, Senior Vice-President, APEX
3 – 4 p.m.
Concurrent Sessions
3A. Demystifying Social Media Measurement
Speaker: Boyd Neil, Senior Vice-President, National Practice Leader, Social Media & Digital Communications, Hill & Knowlton Strategies

Speaker: Dan Tisch, President, Argyle Communications

CCPRF breakfast panel to discuss the changing PR landscape

On Tuesday, June 23, 2009, the Canadian Council of Public Relations Firms will host a panel of industry leaders to share their insights and perspectives on how cutbacks to mainstream media and new social media practices are redefining the PR landscape.

Panelists include:

Dr. Terry Flynn, PhD, assistant professor, DeGroote School of Business and national president of the Canadian Public Relations Society.

Mathew Ingram, online communities editor, Globe and Mail.

Keith McArthur, senior director, digital communications, Rogers.

The panel will be moderated by Trevor Campbell, president, Porter Novelli Canada.

You can follow the event on Twitter, hashtag #CCPRF, or watch this website for a recap of the discussion.