Manon Desrosiers joins CASACOM as COO

Montréal, May 28, 2012 – Marie-Josée Gagnon, president and founder of CASACOM, is pleased to announce the appointment of Manon Desrosiers to the position of Chief Operating Officer. In this role, she will oversee the management of the Montréal and Toronto offices, notably recruiting, training, quality, and development.

“Thanks to her exceptional leadership qualities, her managerial experience, and her values that are similar to those of CASACOM, Manon will undoubtedly know how to contribute to the healthy growth of our house,” says Marie-Josée Gagnon.

Greatly appreciated in the area of communications, Manon Desrosiers has occupied successive positions as director at MÉDIANOR from 1993 to 2003, director at CNW Telbec from 2005 to 2011, and director of professional services at Randstad Canada from 2011 to 2012. She has long been involved with various groups, including the Société québécoise des relations publiques (Québec Society of Public Relations—SQPRP), of which she was co-president from 2010 to 2012.


Founded in 2001, CASACOM is a communications and public relations firm whose principal purpose is to help organizations reach their business goals through integrated communication programs. Working in the industries of business communications, public affairs, and marketing communications, CASACOM is known for the excellence of its teams as well as the relevance and impact of its programs.  Founded on the values of integrity and humanity, CASACOM is populated by passionate, talented, and ambitious people. Relevant in their advising and results-oriented, they are first and foremost all motivated by the difference they make for the clients every day. CASACOM can count on over one hundred partners on a global scale through the Worldcom PR Group, the most important international network of independent public relations firms. For more information, visit

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Candace Huntly
Consultant, CASACOM
416 721-6858


CCPRF Set To Release Survey Findings On The Dynamics Of Influence On Shopping Behavior

The Canadian Council of Public Relations Firms (CCPRF) is set to release findings from its new study, entitled The Impact of Influence.

“The study delves into the dynamics of influence on Canadians’ shopping habits, examining media influences, ‘circles of trust’, the impact of social media and citizen journalism on our buying process,” said Carol Levine, chairman of the CCPRF. “What we discovered is that equation of influence is a much more complex force than people may expect.”

The CCPRF commissioned the study by Angus Reid/Vision Critical earlier this year.  The survey polled 1,014 respondents from across the country and delved into the hierarchy of influences that pave the path to purchase for today’s consumers.

The survey asked questions that highlight how consumers find and process information that ultimately lead them to make purchases.  It delved into the “trust” factor that consumers assign to various media and other sources of information, attempting to rank “credibility” and its influence within the path to purchase cycle. The survey also looked at generational differences and the influences of and by early adopters on purchase behavior.

The findings from The Impact of Influence are expected to be released in the next few weeks.

Second Annual CCPRF PR Agency Boot Camp January 20, 2012 – Registration Now Open!

Make sure you get registered for the 2012 CCPRF PR Agency Boot Camp, as this event is sure to sell out quickly! Registration is now open, and an Early Bird rate is available until December 1! To register and view all the details of the event, including the preliminary agenda and breakout sessions, click here. Don’t delay registration, or you may be disappointed!

PR Agency Boot Camp is hosted by Canada’s top PR agency owners and CEOs. Designed for intermediate to senior-level practitioners, it is a jam-packed day of learning from the best!

Take advantage of $50 off if you register before December 1, 2011.
Rates after December 1 are: $495 for CCPRF members, $595 for non-members and $395 for agencies sending 3 or more people.
To register now, click here.

The Bram & Bluma Appel Salon
Toronto Reference Library
789 Yonge Street (1 street north of Bloor)
2nd floor Toronto, ON M4W 2G8

We have made arrangements for a special hotel room rate for Boot Camp attendees. Rooms are available at The Toronto Marriott Bloor Yorkville Hotel which is located three blocks from the Salon.

The Toronto Marriott Bloor Yorkville Hotel
90 Bloor Street East
Toronto, ON M4W 1A7

Single or double rooms: $169 plus taxes
Triples: $189 plus taxes
Quad: $209 plus taxes

The rate applies to rooms booked for Thursday, January 19 and Friday, January 20, 2012. Reservations must be made by Tuesday, December 20, 2011.

To reserve by phone: Call 1-800-859-7180 or 416-961-8000 and identify yourself as being with the Canadian Council of Public Relations Firms group.
To reserve online: click here.

A special thank you to our partners confirmed so far for their support of our PR Agency Boot Camp:

As of December 20, 2011

8 – 8:30 a.m. Registration/Breakfast
8:30 – 9:15 a.m.
Client Panel
The Impact of Influence

Moderator: Susan Reisler, Vice-President, Media Profile
Panel Members: Lubor Keliar, Director of Communications, Red Bull Canada; Andrew Pelletier, Vice-President of Corporate Affairs & Sustainability, Walmart Canada Corp.; Krista Scaldwell, Vice-President Government Relations, Communications and External Affairs, Johnson & Johnson Inc.

9:30 – 10:30 a.m.
Concurrent Sessions
1A. Client Relationships: It’s All About Love
Speaker: François Taschereau, Executive Vice-President, Weber Shandwick Canada & General Manager, Montreal

Speaker: Barry Snetsinger, Owner, Barry Inc.
10:45 – 11:45 a.m. Creativity: Big Ideas That Will Knock Your Socks Off!
Speaker: Marilyn Barefoot, President, Barefoot Brainstorming
noon – 1:30 p.m. Lunch and Keynote Presentation
UnMarketing: Stop Marketing. Start Engaging.
Scott Stratten, President, Un-Marketing
1:45 – 2:45 p.m.
Concurrent Sessions
2A. The Science of Motivation
Speaker: Louisa Jewell, President, Positive Matters2B. The Media Steeplechase: The art of the “tough talk” Interview
Speaker: Ken Evans, Senior Vice-President, APEX
3 – 4 p.m.
Concurrent Sessions
3A. Demystifying Social Media Measurement
Speaker: Boyd Neil, Senior Vice-President, National Practice Leader, Social Media & Digital Communications, Hill & Knowlton Strategies

Speaker: Dan Tisch, President, Argyle Communications

CCPRF breakfast panel to discuss the changing PR landscape

On Tuesday, June 23, 2009, the Canadian Council of Public Relations Firms will host a panel of industry leaders to share their insights and perspectives on how cutbacks to mainstream media and new social media practices are redefining the PR landscape.

Panelists include:

Dr. Terry Flynn, PhD, assistant professor, DeGroote School of Business and national president of the Canadian Public Relations Society.

Mathew Ingram, online communities editor, Globe and Mail.

Keith McArthur, senior director, digital communications, Rogers.

The panel will be moderated by Trevor Campbell, president, Porter Novelli Canada.

You can follow the event on Twitter, hashtag #CCPRF, or watch this website for a recap of the discussion.