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With 275+ awards for client work and industry leadership, the independently owned Proof family of companies (Proof Inc., Proof Experiences Inc., Proof Strategies) have over 165 staff members in offices in Toronto, Montréal, Ottawa, Vancouver and Washington, DC. Annual fee income exceeded $30 million in 2017. As a brand steward to some of North America’s most respected and well-known companies, the firm’s strategic approach is guided by data-driven research, deep subject expertise, smart creative and meticulous measurement. Proof Inc. (formerly Environics Communications) was named IABC/Toronto’s Large Agency of the Year in both 2014 and 2015, ranking #6 on the Great Place to Work® 2016 list of Canada’s Best Workplaces for Women, and #13 overall. A corporate leader in the age of climate change, Proof Inc. has been carbon neutral since 2008. Proof collaborates with independently-owned WE Agency (formerly Waggener Edstrom), reaching more than 100 additional international markets.


Strategic Objectives is a bilingual Canadian agency team of boundary-pushing, passionate social communications strategists with associates across the country. Independently owned and operated, we create breakthrough public relations, digital, social media, influencer, and experiential campaigns for many of the country’s and the world’s leading brands. Canada’s most award-winning PR agency, our multi-facetted marketing strategies deliver honest-to-goodness results.  We help brands and organizations connect with customers, consumers, communities and stakeholders in memorable ways that make news, change minds, and drive sales. We are trend-spotters, trend-setters, envelop-pushers, and always up for a challenge. Our work spans many sectors ranging from automotive, design, tech and cpg, to food, hospitality, health and wellness, pharmaceutical, retail and more. A recognized leader in Brand-building PR and Purpose-led communications, we are the only Canadian firm to receive the exclusive United Nations Grand Award for Outstanding Achievement in Public Relations. Corporate communicators, with extensive experience in issues management and crisis communications, we are here to help clients in the best of times and during the most challenging, when managing the most sensitive business reputational concerns.

Strategic Objectives Co-founder and Partner Judy Lewis is the Chair of CCPRF. Named IABC /Toronto PR Agency of the Year for many years running, including 2020, our Strategic Objectives team of 30+ is friendly, thoughtful, courageous, and driven to deliver the best for our clients.

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Veritas walks the line between public relations and marketing to inspire positive word-of-mouth and drive brand preference.

Incorporated in 1993 and headquartered in Toronto, with offices in Montreal and Vancouver and satellites in New York and Los Angeles, Veritas is a full-service communications agency.

Understanding the need to deepen their expertise beyond earned/organic into performance driven influencer content they launched little sister Meat & Produce (M&P) in 2019 as the first-ever agile co-creation content studio. It brings influencers through the process from start to finish, and leverages data and analytics in real time to optimize content that is working, while quickly tweaking content that isn’t.


Weber Shandwick has built a collaborative team of the industry’s most talented professionals; a client roster that includes many of the world’s most recognized and respected brands, and a proven track record of unparalleled performance. We provide strategic counsel and program execution services that span the complete range of communications disciplines and industry sectors. Services range from marketing communications, media relations and issues management to public affairs, crisis communications, and CEO and corporate reputation management. Our specialized integrated services include interactive and emerging media, advocacy advertising, market research and visual communications.

With well-established practice areas and leading clients in consumer, tourism and lifestyle, healthcare/pharma, technology, and corporate, Weber Shandwick Canada offers clients an unparalleled depth of knowledge and experience across all communications functions. Our strength in these areas is further bolstered by linking with Weber Shandwick offices around the globe to share best practices and successful strategies.