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Media Profile is one of Canada’s largest employee-owned public relations firm. We’re proudly independent by choice – a choice that has allowed us to assemble the best and brightest practitioners in this country. As an independent firm, we are accountable only to ourselves and to our clients. This means you get a team of professionals that is entrepreneurial, strategic, creative, and absolutely tenacious about building brands.
A full service agency, with offices in Toronto, Vancouver and Montreal, we treat all client relationships as genuine partnerships. The fact that many of our clients have worked with us for upwards of a decade is testament to the success of this approach.
Founded over 25 years ago, Media Profile today is a remarkable balance of cross-sector experience, earned through planning and managing some of the most successful media relations programs in Canada. We employ a multi-layered, inter-connected approach to ensure our deep expertise in traditional public relations is seamlessly blended with focused social media programs, creating extraordinary client campaigns that deliver against solid, tangible business objectives.
NATIONAL’s bold thinkers not only provide our clients with great ideas—but also critical insights, innovative programs and business strategies that address challenges and opportunities with laser-like focus. Where others see challenges, we find opportunities. Where some see barriers, we find compelling stories. Where few see any solutions, we find bold ones. How? By having industry experts on staff, adding dedicated researchers and experienced professionals and being accountable for our results.
You’d be hard-pressed to find a communications services firm that doesn’t tell you that they can do everything. For this, we offer you one piece of advice: ask them to show you. We can. Not only have we succeeded in most sectors, we pride ourselves with having industry experts on staff. Our knowledge is current. Our experience relevant and our expertise is documented. Talk to the experts. We’re ready to help.
With 275+ awards for client work and industry leadership, the independently owned Proof family of companies (Proof Inc., Proof Experiences Inc., Proof Strategies) have over 165 staff members in offices in Toronto, Montréal, Ottawa, Vancouver and Washington, DC. Annual fee income exceeded $30 million in 2017. As a brand steward to some of North America’s most respected and well-known companies, the firm’s strategic approach is guided by data-driven research, deep subject expertise, smart creative and meticulous measurement. Proof Inc. (formerly Environics Communications) was named IABC/Toronto’s Large Agency of the Year in both 2014 and 2015, ranking #6 on the Great Place to Work® 2016 list of Canada’s Best Workplaces for Women, and #13 overall. A corporate leader in the age of climate change, Proof Inc. has been carbon neutral since 2008. Proof collaborates with independently-owned WE Agency (formerly Waggener Edstrom), reaching more than 100 additional international markets.
Strategic Objectives is a bilingual Canadian agency team of boundary-pushing, passionate social communications strategists with associates across the country. Independently owned and operated, we create breakthrough public relations, digital, social media, influencer, and experiential campaigns for many of the country’s and the world’s leading brands. Canada’s most award-winning PR agency, our multi-facetted marketing strategies deliver honest-to-goodness results. We help brands and organizations connect with customers, consumers, communities and stakeholders in memorable ways that make news, change minds, and drive sales. We are trend-spotters, trend-setters, envelop-pushers, and always up for a challenge. Our work spans many sectors ranging from automotive, design, tech and cpg, to food, hospitality, health and wellness, pharmaceutical, retail and more. A recognized leader in Brand-building PR and Purpose-led communications, we are the only Canadian firm to receive the exclusive United Nations Grand Award for Outstanding Achievement in Public Relations. Corporate communicators, with extensive experience in issues management and crisis communications, we are here to help clients in the best of times and during the most challenging, when managing the most sensitive business reputational concerns.
Strategic Objectives Co-founder and Partner Judy Lewis is the Chair of CCPRF. Named IABC /Toronto PR Agency of the Year for many years running, including 2020, our Strategic Objectives team of 30+ is friendly, thoughtful, courageous, and driven to deliver the best for our clients.
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Veritas walks the line between public relations and marketing to inspire positive word-of-mouth and drive brand preference.
Incorporated in 1993 and headquartered in Toronto, with offices in Montreal and Vancouver and satellites in New York and Los Angeles, Veritas is a full-service communications agency.
Understanding the need to deepen their expertise beyond earned/organic into performance driven influencer content they launched little sister Meat & Produce (M&P) in 2019 as the first-ever agile co-creation content studio. It brings influencers through the process from start to finish, and leverages data and analytics in real time to optimize content that is working, while quickly tweaking content that isn’t.
Weber Shandwick has built a collaborative team of the industry’s most talented professionals; a client roster that includes many of the world’s most recognized and respected brands, and a proven track record of unparalleled performance. We provide strategic counsel and program execution services that span the complete range of communications disciplines and industry sectors. Services range from marketing communications, media relations and issues management to public affairs, crisis communications, and CEO and corporate reputation management. Our specialized integrated services include interactive and emerging media, advocacy advertising, market research and visual communications.
With well-established practice areas and leading clients in consumer, tourism and lifestyle, healthcare/pharma, technology, and corporate, Weber Shandwick Canada offers clients an unparalleled depth of knowledge and experience across all communications functions. Our strength in these areas is further bolstered by linking with Weber Shandwick offices around the globe to share best practices and successful strategies.