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Strategic Objectives is a bilingual Canadian agency team of boundary-pushing, passionate social communications strategists with associates across the country. Independently owned and operated, we create breakthrough public relations, digital, social media, influencer, and experiential campaigns for many of the country’s and the world’s leading brands. Canada’s most award-winning PR agency, our multi-facetted marketing strategies deliver honest-to-goodness results.  We help brands and organizations connect with customers, consumers, communities and stakeholders in memorable ways that make news, change minds, and drive sales. We are trend-spotters, trend-setters, envelop-pushers, and always up for a challenge. Our work spans many sectors ranging from automotive, design, tech and cpg, to food, hospitality, health and wellness, pharmaceutical, retail and more. A recognized leader in Brand-building PR and Purpose-led communications, we are the only Canadian firm to receive the exclusive United Nations Grand Award for Outstanding Achievement in Public Relations. Corporate communicators, with extensive experience in issues management and crisis communications, we are here to help clients in the best of times and during the most challenging, when managing the most sensitive business reputational concerns.

Strategic Objectives Co-founder and Partner Judy Lewis is the Chair of CCPRF. Named IABC /Toronto PR Agency of the Year for many years running, including 2020, our Strategic Objectives team of 30+ is friendly, thoughtful, courageous, and driven to deliver the best for our clients.

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