Do you need to hire a public relations firm? Do you already have a relationship with a public relations firm and you want to be sure that it is productive and efficient? These documents provide guidelines and tips that will enable you to make smart choices and get the most out of your relationship with a public relations firm.

Hiring a Public Relations Firm

Standards for Conducting a PR Firm Search

Working with Your PR Firm

Thank you to the Council of Public Relations Firms for developing the original versions of these documents. The CCPRF has adapted them for use in Canada.

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