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Event Management

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Media Profile is one of Canada’s largest employee-owned public relations firm. We’re proudly independent by choice – a choice that has allowed us to assemble the best and brightest practitioners in this country. As an independent firm, we are accountable only to ourselves and to our clients. This means you get a team of professionals that is entrepreneurial, strategic, creative, and absolutely tenacious about building brands.

A full service agency, with offices in Toronto, Vancouver and Montreal, we treat all client relationships as genuine partnerships. The fact that many of our clients have worked with us for upwards of a decade is testament to the success of this approach.

Founded over 25 years ago, Media Profile today is a remarkable balance of cross-sector experience, earned through planning and managing some of the most successful media relations programs in Canada. We employ a multi-layered, inter-connected approach to ensure our deep expertise in traditional public relations is seamlessly blended with focused social media programs, creating extraordinary client campaigns that deliver against solid, tangible business objectives.


At MSL Canada our vision is to be our clients’ most trusted advisor, source of unbound creativity, engagement and value in the always-on conversation. MSL Canada is based in Toronto with a satellite office in Montreal and affiliate agencies across the country. We are a full-service firm with consumer, healthcare, corporate, digital, and social media specialists. We have launched some of the largest communications programs in Canada, combining traditional media relations with influencer programs, word of mouth marketing and social media. We lead front-page national news announcements, and provide clients with solid and reliable counsel in high stakes issues management situations.

MSL Canada is part of MSL Group a leading global communications firm, offering the best in public relations, digital, social media, real-time communications, corporate and events communication.


NATIONAL’s bold thinkers not only provide our clients with great ideas—but also critical insights, innovative programs and business strategies that address challenges and opportunities with laser-like focus. Where others see challenges, we find opportunities. Where some see barriers, we find compelling stories. Where few see any solutions, we find bold ones. How? By having industry experts on staff, adding dedicated researchers and experienced professionals and being accountable for our results.

You’d be hard-pressed to find a communications services firm that doesn’t tell you that they can do everything. For this, we offer you one piece of advice: ask them to show you. We can. Not only have we succeeded in most sectors, we pride ourselves with having industry experts on staff. Our knowledge is current. Our experience relevant and our expertise is documented. Talk to the experts. We’re ready to help.


We are PRAXIS, a spirited communications shop that builds strong, dynamic identities for every brand we touch. Our tenacious team is passionate about what we do. We’re strategic in how we think and fearless in our approach. We’re up for any challenge. Easy bores us to tears.

At PRAXIS, we build loyal partnerships with our clients. Driving business results that exceed expectations is our number one priority. Telling compelling stories and igniting conversation is what we live to do.

We service global brands in all industries including consumer packaged goods, wine and spirits, hospitality, health and nutrition, sustainability, business, and not for profit and government sectors. Our services include corporate and consumer communications, social media marketing, brand management, event management, and issues and crisis counsel. PRAXIS has national capabilities with a head office in Mississauga, Ontario, and affiliates in Montreal, Vancouver and St. John’s.


Strategic Objectives is a Canadian PR agency with associates across the country that creates breakthrough Public Relations and Social Media campaigns for many of Canada’s and the world’s leading brands, including: Hudson’s Bay, Koodo Mobile, Muskoka Brewery, Pfizer, Benjamin Moore, Kellogg’s, M&M Meat Shops, Kruger Products, Green & Black’s Organic Chocolate, and BIC to name only a few.

Strategic Objectives is IABC Toronto PR Agency of the Year 2014, 2012, 2011 and 2009 and was named to the PR News Top 10 CSR (Corporate Social Responsibility) Agency A-List in 2012. Winner of CPRS Toronto Ace Awards for PR Campaign of the Year in 2013, 2011, 2007, 2006 and 2003, Strategic Objectives has won numerous top international awards for creating world-leading, integrated marketing PR programs that deliver measurable results and consumer buy-in. It is the only Canadian firm to receive the exclusive United Nations Grand Award for Outstanding Achievement in Public Relations. Additional honours include: 12 IPRA Golden World Awards of Excellence, including Most Creative; 25 IABC Gold Quills; three consecutive CMA (Canadian Marketing Association) Awards for Best PR Program in Canada and many more. The bilingual Strategic Objectives team includes more than 35 PR professionals in its Toronto offices.