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Event Management

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With 275+ awards for client work and industry leadership, the independently owned Proof family of companies (Proof Inc., Proof Experiences Inc., Proof Strategies) have over 165 staff members in offices in Toronto, Montréal, Ottawa, Vancouver and Washington, DC. Annual fee income exceeded $30 million in 2017. As a brand steward to some of North America’s most respected and well-known companies, the firm’s strategic approach is guided by data-driven research, deep subject expertise, smart creative and meticulous measurement. Proof Inc. (formerly Environics Communications) was named IABC/Toronto’s Large Agency of the Year in both 2014 and 2015, ranking #6 on the Great Place to Work® 2016 list of Canada’s Best Workplaces for Women, and #13 overall. A corporate leader in the age of climate change, Proof Inc. has been carbon neutral since 2008. Proof collaborates with independently-owned WE Agency (formerly Waggener Edstrom), reaching more than 100 additional international markets.


Strategic Objectives is a Canadian PR agency with associates across the country that creates breakthrough Public Relations and Social Media campaigns for many of Canada’s and the world’s leading brands, including: Hudson’s Bay, Koodo Mobile, Muskoka Brewery, Pfizer, Benjamin Moore, Kellogg’s, M&M Meat Shops, Kruger Products, Green & Black’s Organic Chocolate, and BIC to name only a few.

Strategic Objectives is IABC Toronto PR Agency of the Year 2014, 2012, 2011 and 2009 and was named to the PR News Top 10 CSR (Corporate Social Responsibility) Agency A-List in 2012. Winner of CPRS Toronto Ace Awards for PR Campaign of the Year in 2013, 2011, 2007, 2006 and 2003, Strategic Objectives has won numerous top international awards for creating world-leading, integrated marketing PR programs that deliver measurable results and consumer buy-in. It is the only Canadian firm to receive the exclusive United Nations Grand Award for Outstanding Achievement in Public Relations. Additional honours include: 12 IPRA Golden World Awards of Excellence, including Most Creative; 25 IABC Gold Quills; three consecutive CMA (Canadian Marketing Association) Awards for Best PR Program in Canada and many more. The bilingual Strategic Objectives team includes more than 35 PR professionals in its Toronto offices.