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NATIONAL’s bold thinkers not only provide our clients with great ideas—but also critical insights, innovative programs and business strategies that address challenges and opportunities with laser-like focus. Where others see challenges, we find opportunities. Where some see barriers, we find compelling stories. Where few see any solutions, we find bold ones. How? By having industry experts on staff, adding dedicated researchers and experienced professionals and being accountable for our results.
You’d be hard-pressed to find a communications services firm that doesn’t tell you that they can do everything. For this, we offer you one piece of advice: ask them to show you. We can. Not only have we succeeded in most sectors, we pride ourselves with having industry experts on staff. Our knowledge is current. Our experience relevant and our expertise is documented. Talk to the experts. We’re ready to help.
We are PRAXIS, a spirited communications shop that builds strong, dynamic identities for every brand we touch. Our tenacious team is passionate about what we do. We’re strategic in how we think and fearless in our approach. We’re up for any challenge. Easy bores us to tears.
At PRAXIS, we build loyal partnerships with our clients. Driving business results that exceed expectations is our number one priority. Telling compelling stories and igniting conversation is what we live to do.
We service global brands in all industries including consumer packaged goods, wine and spirits, hospitality, health and nutrition, sustainability, business, and not for profit and government sectors. Our services include corporate and consumer communications, social media marketing, brand management, event management, and issues and crisis counsel. PRAXIS has national capabilities with a head office in Mississauga, Ontario, and affiliates in Montreal, Vancouver and St. John’s.
With 275+ awards for client work and industry leadership, the independently owned Proof family of companies (Proof Inc., Proof Experiences Inc., Proof Strategies) have over 165 staff members in offices in Toronto, Montréal, Ottawa, Vancouver and Washington, DC. Annual fee income exceeded $30 million in 2017. As a brand steward to some of North America’s most respected and well-known companies, the firm’s strategic approach is guided by data-driven research, deep subject expertise, smart creative and meticulous measurement. Proof Inc. (formerly Environics Communications) was named IABC/Toronto’s Large Agency of the Year in both 2014 and 2015, ranking #6 on the Great Place to Work® 2016 list of Canada’s Best Workplaces for Women, and #13 overall. A corporate leader in the age of climate change, Proof Inc. has been carbon neutral since 2008. Proof collaborates with independently-owned WE Agency (formerly Waggener Edstrom), reaching more than 100 additional international markets.
Strategic Objectives is a Canadian PR agency with associates across the country that creates breakthrough Public Relations and Social Media campaigns for many of Canada’s and the world’s leading brands, including: Hudson’s Bay, Koodo Mobile, Muskoka Brewery, Pfizer, Benjamin Moore, Kellogg’s, M&M Meat Shops, Kruger Products, Green & Black’s Organic Chocolate, and BIC to name only a few.
Strategic Objectives is IABC Toronto PR Agency of the Year 2014, 2012, 2011 and 2009 and was named to the PR News Top 10 CSR (Corporate Social Responsibility) Agency A-List in 2012. Winner of CPRS Toronto Ace Awards for PR Campaign of the Year in 2013, 2011, 2007, 2006 and 2003, Strategic Objectives has won numerous top international awards for creating world-leading, integrated marketing PR programs that deliver measurable results and consumer buy-in. It is the only Canadian firm to receive the exclusive United Nations Grand Award for Outstanding Achievement in Public Relations. Additional honours include: 12 IPRA Golden World Awards of Excellence, including Most Creative; 25 IABC Gold Quills; three consecutive CMA (Canadian Marketing Association) Awards for Best PR Program in Canada and many more. The bilingual Strategic Objectives team includes more than 35 PR professionals in its Toronto offices.