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Media and Blogger Relations

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GCI Canada is distinguished by our long time client relationships with some of the world’s most well known companies and brands.  We enjoy consistently superior client service accolades from our clients. This is driven by our commitment to outstanding client service, practical creativity to drive business or organizational results and nimbleness.

Our motto is “Change Rules”.   We focus on delivering the big (or small idea) that drives change, applying the social media evolution thoughtfully and staying brilliant with the basics.  We offer a full suite of communications services that we execute nationally each day across our public affairs, marketing communications, corporate communications and healthcare specialties.

GCI is a member of the WPP Group.   Please visit our website at www.gcicanada.com and at twitter.com/gcigroup


Hill+Knowlton Strategies (H+K) was founded more than 80 years ago and established in Canada in 1980. Today, we are a network of nine offices from Toronto, Ottawa, Montreal, Quebec City, Calgary, Edmonton, Regina, Victoria and Vancouver. We provide services in both of Canada’s official languages, English and French. We are a multi-specialist agency, offering in-depth expertise in a variety of areas and industry sectors including corporate communications and reputation management, issues management and crisis communications, digital communications, public affairs, marketing communications, public engagement, campaign strategy, financial communications and more.

At H+K, we know that the opportunities and challenges clients face come from different sources – the market, specific stakeholders, the media, the online world and government. Our strength – and our value to you – lies in our comprehensive grasp of the challenges and opportunities you face each business day. We use that knowledge to distill the precise message you most need to communicate, and to deliver that message to the audiences you need to reach – on time and on budget.

Beyond Canada, we have 87 offices in 49 countries across the globe.


Media Profile is one of Canada’s largest employee-owned public relations firm. We’re proudly independent by choice – a choice that has allowed us to assemble the best and brightest practitioners in this country. As an independent firm, we are accountable only to ourselves and to our clients. This means you get a team of professionals that is entrepreneurial, strategic, creative, and absolutely tenacious about building brands.

A full service agency, with offices in Toronto, Vancouver and Montreal, we treat all client relationships as genuine partnerships. The fact that many of our clients have worked with us for upwards of a decade is testament to the success of this approach.

Founded over 25 years ago, Media Profile today is a remarkable balance of cross-sector experience, earned through planning and managing some of the most successful media relations programs in Canada. We employ a multi-layered, inter-connected approach to ensure our deep expertise in traditional public relations is seamlessly blended with focused social media programs, creating extraordinary client campaigns that deliver against solid, tangible business objectives.


NATIONAL’s bold thinkers not only provide our clients with great ideas—but also critical insights, innovative programs and business strategies that address challenges and opportunities with laser-like focus. Where others see challenges, we find opportunities. Where some see barriers, we find compelling stories. Where few see any solutions, we find bold ones. How? By having industry experts on staff, adding dedicated researchers and experienced professionals and being accountable for our results.

You’d be hard-pressed to find a communications services firm that doesn’t tell you that they can do everything. For this, we offer you one piece of advice: ask them to show you. We can. Not only have we succeeded in most sectors, we pride ourselves with having industry experts on staff. Our knowledge is current. Our experience relevant and our expertise is documented. Talk to the experts. We’re ready to help.


Paradigm Public Relations is an independent, full service agency with specialized expertise in brand marketing communications. From food to fashion to financial services, we have worked with some of Canada’s largest companies and brands.

Effective public relations relies on smart strategic thinking, creativity and a focus on producing results that can be measured against bottom-line objectives. We deliver results by understanding a brand’s communications lifecycle and we have the PR expertise to make each stage a success.

The winner of dozens of communications awards for its creative campaigns, Paradigm was ranked on the PROFIT HOT 50 list of Canada’s top emerging growth companies for both 2010 and 2011, as well as on the W100 list of Canada’s top female entrepreneurs.


We are PRAXIS, a spirited communications shop that builds strong, dynamic identities for every brand we touch. Our tenacious team is passionate about what we do. We’re strategic in how we think and fearless in our approach. We’re up for any challenge. Easy bores us to tears.

At PRAXIS, we build loyal partnerships with our clients. Driving business results that exceed expectations is our number one priority. Telling compelling stories and igniting conversation is what we live to do.

We service global brands in all industries including consumer packaged goods, wine and spirits, hospitality, health and nutrition, sustainability, business, and not for profit and government sectors. Our services include corporate and consumer communications, social media marketing, brand management, event management, and issues and crisis counsel. PRAXIS has national capabilities with a head office in Mississauga, Ontario, and affiliates in Montreal, Vancouver and St. John’s.


Strategic Objectives is a Canadian PR agency with associates across the country that creates breakthrough Public Relations and Social Media campaigns for many of Canada’s and the world’s leading brands, including: Hudson’s Bay, Koodo Mobile, Muskoka Brewery, Pfizer, Benjamin Moore, Kellogg’s, M&M Meat Shops, Kruger Products, Green & Black’s Organic Chocolate, and BIC to name only a few.

Strategic Objectives is IABC Toronto PR Agency of the Year 2014, 2012, 2011 and 2009 and was named to the PR News Top 10 CSR (Corporate Social Responsibility) Agency A-List in 2012. Winner of CPRS Toronto Ace Awards for PR Campaign of the Year in 2013, 2011, 2007, 2006 and 2003, Strategic Objectives has won numerous top international awards for creating world-leading, integrated marketing PR programs that deliver measurable results and consumer buy-in. It is the only Canadian firm to receive the exclusive United Nations Grand Award for Outstanding Achievement in Public Relations. Additional honours include: 12 IPRA Golden World Awards of Excellence, including Most Creative; 25 IABC Gold Quills; three consecutive CMA (Canadian Marketing Association) Awards for Best PR Program in Canada and many more. The bilingual Strategic Objectives team includes more than 35 PR professionals in its Toronto offices.

 


Thornley Fallis Communications and its 76design studio help companies and organizations build relationships with customers, clients and stakeholders by integrating social media with public relations, creative design and word of mouth communications.

We help our clients reach mass audiences through traditional media and targeted audiences through high placement in the new front page of organic search results. We develop social software and interactive sites to connect with and build online communities.

Our services include: media relations, design for Web and print, interactive marketing, social media optimization, copy writing and word of mouth.


Weber Shandwick has built a collaborative team of the industry’s most talented professionals; a client roster that includes many of the world’s most recognized and respected brands, and a proven track record of unparalleled performance. We provide strategic counsel and program execution services that span the complete range of communications disciplines and industry sectors. Services range from marketing communications, media relations and issues management to public affairs, crisis communications, and CEO and corporate reputation management. Our specialized integrated services include interactive and emerging media, advocacy advertising, market research and visual communications.

With well-established practice areas and leading clients in consumer, tourism and lifestyle, healthcare/pharma, technology, and corporate, Weber Shandwick Canada offers clients an unparalleled depth of knowledge and experience across all communications functions. Our strength in these areas is further bolstered by linking with Weber Shandwick offices around the globe to share best practices and successful strategies.