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Mergers and Acquisitions

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Creative, editorial-driven and entrepreneurial are words used to describe APEX Public Relations (www.apexpr.com) by both clients and its staff. A high-performance, high-energy communications agency  fueled by innovation, strategic collaboration and senior-level involvement, APEX has won dozens of category leading national and international awards including Mid-Size Agency of the Year by IABC/Toronto and PROFIT Magazine’s list of Top 100 Women Entrepreneurs for the past twelve years.

An independent, partner-managed agency, APEX has cultivated a deep understanding of a variety of audiences with a specific focus on moms, boomers, households, small business and mobile millennials.

Actively involved in the community, APEX founded On Your Bike (www.onyourbike.com) over 10 years ago, a foundation that distributes bikes to underprivileged children.  Additionally, APEX’s CEO Pat McNamara launched Ignite Capital (www.ignitecapital.ca) to provide aspiring start-ups, who have limited access to funding, the opportunity to compete for a start-up grant of $20,000 and participation in a one year mentorship program.

As an agency with impeccable editorial chops across all channels APEX launched ruckus in 2013, a content division focused on owned and paid channels. Building on APEX’s DNA, ruckus offers clients a full 360’ strategic editorial offering of traditional media outreach, events management, experiential, digital and social innovation programming and intertwines those efforts with paid solutions, inbound marketing and community building.


Argyle Communications has been one of Canada’s most acclaimed public relations firms for a long time — almost three decades. While some of our talented young consultants have no memories of 1979, the year Argyle was founded, our history and longevity is a constant reminder that great brands — and great reputations — are built over time. While we get great short-term results, we also bring long-term thinking to every client relationship.

Argyle is proud to be a mid-sized, independent, management-owned firm that has earned the trust of some of the world’s biggest brands. Our client list includes major consumer brand names, financial services leaders, technology giants, public companies, associations, all three orders of government in Canada, and several foreign governments and trade organizations.

Argyle is consistently among Canada’s most honoured agencies, with a long list of local, national and international awards from the Canadian Public Relations Society and the International Association of Business Communicators.


Founded in Montréal in 2001 and with offices in Toronto and affiliates across the country, is an independent public relations consulting firm that helps clients accelerate business success through communications. Its Québec heritage inspires a deep understanding of cultural and language differences resulting in unique and highly effective communications strategies.

With its professional development centre, CASACADEMY™, its exclusive and systematic approach STRUCTURAL PR™ and its manifesto that elevates the value of public relations, CASACOM goes further. Its team helps business leaders and managers leverage the full potential of public relations to put their organizations on the path to strong, structured, sustainable growth.

Founded in 2001 in Montreal, CASACOM covers all of Canada with its Toronto office and collaborators across the country. The firm has carved out a leading industry role with its stellar reputation, numerous awards and ambitious campaigns in business communications, public affairs, and marketing communications. Built on values of integrity and humanity, CASACOM is home to talented, ambitious, dedicated staff focused on results. Its team takes particular pride in making a difference each and every day for their clients. CASACOM enjoys the support and assistance of over 140 partners worldwide through the Worldcom PR Group, the biggest international network of independent public relations firms in the world.


Citizen Optimum is the Canadian Division of international PR group Citizen Relations. An award-winning PR agency, Citizen Optimum offers strategic PR advice and counsel to industry leading brands, corporations, governments and not-for-profit organizations, designed to contribute to the business success of our clients through effective and innovative communications.

Citizen Optimum has more than 50 team members across four Canadian offices. As former journalists, clients, political staff, civil servants and consultants, our team is committed to delivering exceptional client service, infusing programs with creativity, insight, passion and energy.

Citizen is the amalgamation of Optimum PR in Canada with offices in Toronto, Vancouver, Montreal and Quebec City, Band & Brown and Brando in the UK with offices in London, and Paine PR in the USA with offices in Los Angeles, Orange Country and New York.

Citizen Optimum is a wholly-owned member of the EDC communications group – which also includes agency partners Dare, Elvis and Jungle Media. As such, Citizen Optimum is able to provide clients with an integrated communications offering extending beyond PR alone – to also include branding and design, advertising, media planning, direct and interactive marketing.


Cohn & Wolfe builds brands and corporate reputations by captivating, engaging and motivating stakeholders to act. We do so through an uncompromising commitment to creativity.

By providing seasoned perspective, counsel and services, and a strategic approach based on fresh, relevant insights, we strive to be seen as an integral part of our clients’ teams and a valuable contributor to their successes.

Backed by the experience, insights and support of a global network, Cohn & Wolfe has provided expert communication services in Canada for over 20 years. With strategically located offices across Canada, Cohn & Wolfe has a proud Canadian history and employs dozens of the country’s most creative thinkers.


Edelman is the world’s largest independent public relations firm, with wholly owned offices in 60 cities and 4,000 employees worldwide. In Canada, we have offices in Toronto, Montreal, Vancouver and Calgary, and 170 employees.  Edelman was named Advertising Age’s top-ranked PR firm of the decade and one of its “2010 A-List Agencies” and “2010 Best Places to Work;” PRWeek’s “2011 Large PR Agency of the Year” and “2011 Large UK Consultancy of the Year;“ European Excellence Awards’ “2010 Agency of the Year;” Holmes Report’s “Agency of the Decade” and “2009 Asia Pacific Consultancy of the Year;” and among Glassdoor’s top five “2011 Best Places to Work.” Edelman owns specialty firms Blue (advertising), StrategyOne (research), Ruth (integrated marketing), DJE Science (medical education/publishing and science communications), and MATTER (sports, sponsorship, and entertainment).


Environics Communications Inc., launched in 1994, offers modern, integrated communications solutions for the trust marketing era. Content champions and brand stewards to some of North America’s most respected and well-known brands, Environics Communications’ client-centric strategic approach is guided by data-driven research, deep subject expertise and smart creative. Known for quality, creativity, value and results, the firm is a sister company to both Environics Research, a leading polling and market research company, and Environics Analytics, one of Canada’s premier marketing and analytical services companies.

With 235+ awards for client work, and over 125 staff in Canada and the United States, independently-owned Environics Communications was named IABC/Toronto’s Large Agency of the Year in both 2014 and 2015, ranking #4 on the Great Place to Work® 2014 list of Canada’s 50 Best Workplaces, and has been carbon neutral since June 2008. The agency has offices in Toronto, Montréal, Ottawa and Washington, DC. In addition, the firm is a strategic partner to the independently-owned WE Agency (formerly Waggener Edstrom) expanding the firm’s reach to more than 100 additional international markets.


Fleishman-Hillard Canada is a leading strategic communications, digital and public affairs firm, with expertise in corporate and marketing communications, healthcare and agribusiness, financial and B2B communications, research, public affairs, government relations and social media. We bring together all the consulting disciplines required to help clients communicate persuasively and powerfully. Our firm has a reputation built on creating integrated solutions that deliver what our clients value most: meaningful, positive and measurable impact on the performance of their organizations. We are widely recognized for excellent client service and strong company culture founded on teamwork, integrity and personal commitment.

With offices in Montreal, Toronto, Ottawa, Calgary and Vancouver our national team can build an approach that truly matches your circumstances. Our firm offers strategic communications counsel to local, national, and international clients. Founded more than 60 years ago, the firm currently operates throughout North America, Europe, Asia, Latin America, Australia, and South Africa.


GCI Canada is distinguished by our long time client relationships with some of the world’s most well known companies and brands.  We enjoy consistently superior client service accolades from our clients. This is driven by our commitment to outstanding client service, practical creativity to drive business or organizational results and nimbleness.

Our motto is “Change Rules”.   We focus on delivering the big (or small idea) that drives change, applying the social media evolution thoughtfully and staying brilliant with the basics.  We offer a full suite of communications services that we execute nationally each day across our public affairs, marketing communications, corporate communications and healthcare specialties.

GCI is a member of the WPP Group.   Please visit our website at www.gcicanada.com and at twitter.com/gcigroup


Hill+Knowlton Strategies (H+K) was founded more than 80 years ago and established in Canada in 1980. Today, we are a network of nine offices from Toronto, Ottawa, Montreal, Quebec City, Calgary, Edmonton, Regina, Victoria and Vancouver. We provide services in both of Canada’s official languages, English and French. We are a multi-specialist agency, offering in-depth expertise in a variety of areas and industry sectors including corporate communications and reputation management, issues management and crisis communications, digital communications, public affairs, marketing communications, public engagement, campaign strategy, financial communications and more.

At H+K, we know that the opportunities and challenges clients face come from different sources – the market, specific stakeholders, the media, the online world and government. Our strength – and our value to you – lies in our comprehensive grasp of the challenges and opportunities you face each business day. We use that knowledge to distill the precise message you most need to communicate, and to deliver that message to the audiences you need to reach – on time and on budget.

Beyond Canada, we have 87 offices in 49 countries across the globe.