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Mergers and Acquisitions

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NATIONAL’s bold thinkers not only provide our clients with great ideas—but also critical insights, innovative programs and business strategies that address challenges and opportunities with laser-like focus. Where others see challenges, we find opportunities. Where some see barriers, we find compelling stories. Where few see any solutions, we find bold ones. How? By having industry experts on staff, adding dedicated researchers and experienced professionals and being accountable for our results.

You’d be hard-pressed to find a communications services firm that doesn’t tell you that they can do everything. For this, we offer you one piece of advice: ask them to show you. We can. Not only have we succeeded in most sectors, we pride ourselves with having industry experts on staff. Our knowledge is current. Our experience relevant and our expertise is documented. Talk to the experts. We’re ready to help.


With 275+ awards for client work and industry leadership, the independently owned Proof family of companies (Proof Inc., Proof Experiences Inc., Proof Strategies) have over 165 staff members in offices in Toronto, Montréal, Ottawa, Vancouver and Washington, DC. Annual fee income exceeded $30 million in 2017. As a brand steward to some of North America’s most respected and well-known companies, the firm’s strategic approach is guided by data-driven research, deep subject expertise, smart creative and meticulous measurement. Proof Inc. (formerly Environics Communications) was named IABC/Toronto’s Large Agency of the Year in both 2014 and 2015, ranking #6 on the Great Place to Work® 2016 list of Canada’s Best Workplaces for Women, and #13 overall. A corporate leader in the age of climate change, Proof Inc. has been carbon neutral since 2008. Proof collaborates with independently-owned WE Agency (formerly Waggener Edstrom), reaching more than 100 additional international markets.


Veritas walks the line between public relations and marketing to inspire positive word-of-mouth and drive brand preference.

Incorporated in 1993 and headquartered in Toronto, with offices in Montreal and Vancouver and satellites in New York and Los Angeles, Veritas is a full-service communications agency.

Understanding the need to deepen their expertise beyond earned/organic into performance driven influencer content they launched little sister Meat & Produce (M&P) in 2019 as the first-ever agile co-creation content studio. It brings influencers through the process from start to finish, and leverages data and analytics in real time to optimize content that is working, while quickly tweaking content that isn’t.


Weber Shandwick has built a collaborative team of the industry’s most talented professionals; a client roster that includes many of the world’s most recognized and respected brands, and a proven track record of unparalleled performance. We provide strategic counsel and program execution services that span the complete range of communications disciplines and industry sectors. Services range from marketing communications, media relations and issues management to public affairs, crisis communications, and CEO and corporate reputation management. Our specialized integrated services include interactive and emerging media, advocacy advertising, market research and visual communications.

With well-established practice areas and leading clients in consumer, tourism and lifestyle, healthcare/pharma, technology, and corporate, Weber Shandwick Canada offers clients an unparalleled depth of knowledge and experience across all communications functions. Our strength in these areas is further bolstered by linking with Weber Shandwick offices around the globe to share best practices and successful strategies.