Viewing posts tagged as "CASACOM"

Canadian PR Firm CASACOM extends services with CASACADEMY professional development centre for C-Suite and Managers

To help organizations and leaders adapt to change and transformation, CASACOM announced today: the creation of CASACADEMY, a professional development centre; STRUCTURAL PR™, an exclusive systematic approach to public relations; and a manifesto that elevates the value of Public Relations (PR) as an essential component of business.

“CEOs and leaders are facing unprecedented challenges as they seek to innovate and transform their organizations,” said Marie-Josée Gagnon, APR, CEO and Founder of national PR firm CASACOM. “With our business-focused approach to public relations built around these three new initiatives, we help leaders build solid organizations focused on sustainable growth and common good.” To learn more, please watch her video.

CASACADEMY, a new professional development process

After months of consultation with industry experts, CASACOM opened CASACADEMY, a new professional development center in Montreal and in Toronto. The center will welcome CEOs, senior executives, communications practitioners and spokespeople. CASACADEMY offers a rigorous and unique action-based learning process overseen by a team of experienced coaches and trainers who customize offerings to organizational needs. This highly effective program delivers immediate, tangible results to time-strapped business professionals.

“CASACADEMY has been in place internally for several years to support the professional development of our employees, and now we are making it available to clients,” said Stéphane Ethier, Director, CASACADEMY. “We offer a different approach to learning and development. Much more than a training centre, CASACADEMY is designed to result in the highest possible level of professional development to achieve business impact.”

STRUCTURAL PR™: a new approach to public relations

CASACOM also launched STRUCTURAL PR™, a systematic approach that uses public relations as a powerful means for stronger, more sustainable organizations.  STRUCTURAL PR™ builds on the synergies between an organization’s vision, brand and its relationships. Using a set of innovative methodologies and tools, it integrates public relations firmly with business objectives and metrics to accelerate success.

“With STRUCTURAL PR™, we’ve combined our vision of public relations that we’ve used successfully over the last 13 years. It’s a proven approach for more authentic and effective leadership,” explained Gagnon.

 A manifesto to elevate the value of PR

CASACOM is also sharing its manifesto, which outlines its vision for public relations as an essential component to build and strengthen businesses.  The manifesto clearly enunciates the value that PR offers when integrated throughout an organization.

 

CASACOM expands Toronto office, broadens senior expertise

Gavin Davidson brings strong issues/crisis and corporate communications capabilities    

TORONTO, ON, JULY 11, 2012 – Marie-Josée Gagnon, President and Founder of CASACOM, today announced an expansion of the firm’s senior team in Toronto with the addition of Gavin Davidson as Director, Corporate Communications.  An accomplished strategic communicator with more than a decade of comprehensive multi-disciplinary communications in Canada, Europe and Asia, Gavin is a dedicated leader with proven success in both senior agency and executive in-house communications roles.

Gavin DavidsonGavin will work closely with Marie-Josée Gagnon and managing directors Carolyn Ray (Toronto) and Annick Bélanger (Montreal)), to enhance CASACOM’s client services, new business development and corporate communications capabilities.  He joins a senior team that includes Manon Desrosiers, who was recently appointed as Chief Operating Officer, in June 2012, to support growth in the Montreal and Toronto offices.

Gavin has extensive experience in media relations, government relations, corporate social responsibility, crisis management and internal communications. Prior to joining CASACOM Gavin established his own firm, where he specialized in advising clients in the financial services, mining, renewable resources and lifestyle sectors. Previously, he was Vice President, Communications, at Ho Tram Project Company in Saigon, Viet Nam, where he staged a worldwide media launch to announce a $4.2 billion integrated gaming resort development. In this role, Gavin led the government relations team that obtained first full-scale gaming license in Viet Nam, and successfully implemented a sustainable corporate responsibility program.  He also holds a Master of Arts in Strategic Communication from the University of Central Lancashire in Preston, UK.

“Gavin has an impressive track record of creating and implementing high-impact communications programs designed to support overall business objectives,” said Carolyn Ray, Managing Director, CASACOM Toronto. “As we continue to expand our branding, digital and social media, and public relations capabilities, Gavin’s experience gives us an even deeper understanding of the real business challenges facing many of our clients today, particularly those associated with organizational change, innovation and competitive pressures.”

“Through the vision and leadership of Marie-Josée, Carolyn and Annick, the CASACOM team brings clients a fresh perspective on communications,” said Gavin Davidson. “I am thrilled to be joining a firm with a unique culture and perspective that truly values innovation, collaboration, and creativity.”

About CASACOM

Founded in Montréal in 2001, CASACOM is an independent public relations consulting firm that helps clients accelerate business success through communications. With offices in Toronto and in Montreal, we bring a deep understanding of cultural differences resulting in unique and highly effective communications strategies. Built on the premise of small houses or ‘maisons’ and founded with a deep sense of integrity and humanity, CASACOM is home to talented, energetic teams motivated by the difference they make every day. As an independent firm, we have the flexibility to provide senior-level account leadership, backed by a strong and dedicated team. We thrive on challenging mandates and are honoured to have long-standing relationships with leaders who put their trust in us.  CASACOM also has access to a global perspective and like-minded professionals through our membership in the Worldcom PR Group, the largest partnership of independently owned public relations firms. For more information, visit www.casacom.ca.

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Contact:
Candace Huntly
Consultant, CASACOM
(416) 721-6858
chuntly@casacom.ca
@CASACOM_Toronto

CASACOM wins Gold at SQPRP Excellence Awards with “Doors Open” event for engineering

Francine Léger – Vasco Design, Karine Lamontagne – CASACOM and Jean-Benoît Houde – CASACOM

Montréal, June 6, 2012 – On May 31, the CASACOM team took home Gold in the Event category at the SQPRP (Québec Society of Public Relations Professionals) Excellence Awards, for the Association of Consulting Engineering Firms’ (AICQ) first doors open event: Vues de l’intérieur. The Montreal and Toronto strategic communications consulting firm was represented by Jean-Benoît Houde, Director, Business communications, and Karine Lamontagne, Consultant. From left: Francine Léger – Vasco Design, Karine Lamontagne and Jean-Benoît Houde.

Last October 15th, more than 5,000 Quebecers toured 17 major projects. What makes this event unique? The tours were guided by consulting engineers passionate about their projects. The first ever Vues de l’intérieur doors open event allowed visitors to get an inside glimpse of the architectural achievements and learn fascinating design details about local projects.  To learn more about this project, click here.

About CASACOM

Founded in Montréal in 2001, CASACOM is an independent public relations consulting firm that helps clients accelerate business success through communications. With offices in Toronto and in Montreal, we bring a deep understanding of cultural differences resulting in unique and highly effective communications strategies. Built on the premise of small houses or ‘maisons’ and founded with a deep sense of integrity and humanity, CASACOM is home to talented, energetic teams motivated by the difference they make every day. As an independent firm, we have the flexibility to provide senior-level account leadership, backed by a strong and dedicated team. We thrive on challenging mandates and are honoured to have long-standing relationships with leaders who put their trust in us.  CASACOM also has access to a global perspective and like-minded professionals through our membership in the Worldcom PR Group, the largest partnership of independently owned public relations firms. For more information, visit www.casacom.ca.

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Information :

Candace Huntly
Consultant, CASACOM
416 721-6858
chuntly@casacom.ca

Manon Desrosiers joins CASACOM as COO

Montréal, May 28, 2012 – Marie-Josée Gagnon, president and founder of CASACOM, is pleased to announce the appointment of Manon Desrosiers to the position of Chief Operating Officer. In this role, she will oversee the management of the Montréal and Toronto offices, notably recruiting, training, quality, and development.

“Thanks to her exceptional leadership qualities, her managerial experience, and her values that are similar to those of CASACOM, Manon will undoubtedly know how to contribute to the healthy growth of our house,” says Marie-Josée Gagnon.

Greatly appreciated in the area of communications, Manon Desrosiers has occupied successive positions as director at MÉDIANOR from 1993 to 2003, director at CNW Telbec from 2005 to 2011, and director of professional services at Randstad Canada from 2011 to 2012. She has long been involved with various groups, including the Société québécoise des relations publiques (Québec Society of Public Relations—SQPRP), of which she was co-president from 2010 to 2012.

About CASACOM

Founded in 2001, CASACOM is a communications and public relations firm whose principal purpose is to help organizations reach their business goals through integrated communication programs. Working in the industries of business communications, public affairs, and marketing communications, CASACOM is known for the excellence of its teams as well as the relevance and impact of its programs.  Founded on the values of integrity and humanity, CASACOM is populated by passionate, talented, and ambitious people. Relevant in their advising and results-oriented, they are first and foremost all motivated by the difference they make for the clients every day. CASACOM can count on over one hundred partners on a global scale through the Worldcom PR Group, the most important international network of independent public relations firms. For more information, visit www.casacom.ca.

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Information:
Candace Huntly
Consultant, CASACOM
416 721-6858
chuntly@casacom.ca