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Written by:Lauren Wasley, Creative Media & PR Strategist at energi PR, Toronto.
With Mad Men on its final run, it’s time to follow suit and modernize your workplace attire
We’re not accountants or corporate lawyers, but why do many PR agency professionals insist on dressing the part? This question plagues my mind at night as I toss and turn amidst bouts of insomnia, counting the tiny number of bumps in my popcorn ceiling.
Ok, that was mildly exaggerated, BUT it is a topic I often think about.
As a professional in a creative field, it makes sense to show a little bit of personality and style when dressing for the job. Now, I’m not saying wear flip flops and overalls to the office, because they’re never ok, but I do think it’s time to leave the 1960s rule book at home. Yes, Don Draper is THE MAN, I get it, but restrictive suits, ties and (for women) nude pantyhose don’t need to be your every day.
Now there are times when it’s appropriate, of course. For example, your agency could be pitching a conservative client; attending a high level meeting or presenting at a global conference. All scenarios where you might want to find your Sunday best.
But what if you’re in a brainstorm for the latest energy drink? Or working with a fashion-forward new designer? As PR professionals we’re expected to be in-the-know and “on trend” and sometimes that ill-fitting tweed blazer with oversized shoulder pads isn’t the best demonstration of that.
Just like food, exercise and sleep, fashion trends should be used in moderation. Brightly painted nails, leather biker jackets, colourful socks and even (gasp!) jeans can be incorporated into your wardrobe if you’re properly prepared. Just leave a spare blazer and nice shoes in the office and you’ll be fancied up in no time. Seriously, Superman will have nothing on you.